In this marketing role, you will collaborate to implement an integrated marketing and communications strategy across multiple brands.
**Responsibilities**:
- Develop and execute marketing campaigns to drive leads
- Assist in the development and deployment of Brand Strategy
- Utilise and integrate multiple advertising mediums including, but not limited to, digital advertising, social media, search, re-marketing, EDM, print, and exhibitions to deliver a seamless marketing strategy that effectively engages with our customers
- Maintaining the Marketing Calendar
- Monitoring and responding to social media campaigns
- Content creation to assist with SEO
- Ensure that all marketing activity and efforts work towards achieving strategic goals
- Develop various assets for internal and external print, digital and social media to promote the voice of our brand
- Conduct research to define target customer demographic and highlight the changing needs of our core demographic
- Conduct competitor research, customer trends and deliver reporting of same on a regular basis
- Collaborate with other departments to ensure our marketing efforts are aligned with our overall business goals
- Track and report on ROI from Marketing activity
**To be successful**:
- A tertiary level qualification in business, marketing, or other areas relevant to the position, or proven experience working within related marketing roles
- 2+ years' work experience in a similar role is desirable
- Experience with research using data analytics software
- Experience in multi-channel marketing
- Experience working with creative and media agencies is desirable
- Familiarity with B2B Marketing and Product Marketing is desirable
- Intermediate to high level general computing skills
- Proficiency in the Microsoft Office suite of programs
- Excellent organisational skills
- Critical thinking and problem-solving abilities and demonstrated ability to make effective decisions
- Customer orientated, capable of competently liaising with internal staff and customers in a professional and pleasant manner
- Appetite for continual learning within managing people and resources
- Goal orientated, effective time management and strong drive for results, enabling set deadlines to be met
- Ability to multi-task people, events and systems activities to ensure deadlines are achieved
- Self-motivated with the ability to work autonomously
It is an exciting time to be part of this organisation with opportunities for career development and progression.
In return you will be rewarded with an attractive salary package and job satisfaction whilst working within a dynamic team environment. If you are ready for a challenge and believe you have what it takes, we want to hear from you.
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**_ Superior People Recruitment are a leading Melbourne Employment Agency._