Build Cairnmillar's digital growth engine by improving priority journeys and lifting conversion across student, client and professional learner pathways.Join a small, collaborative marketing team focused on measurable outcomes, continuous improvement, and a consistent brand experience.
Permanent, Full Time (or 0.8 FTE)Location: Hawthorn East
The Cairnmillar Institute is seeking a Digital Growth & Marketing Operations Specialist to join our marketing team. This is a hands‐on role responsible for improving key customer journeys, increasing qualified demand, and lifting conversion through disciplined measurement, optimisation and marketing operations. Working across Cairnmillar's portfolio (Higher Education, Clinics, VET and Professional Development), you will partner with internal stakeholders and external suppliers to deliver digital-first initiatives across web, paid/organic channels, CRM/email and analytics. You will bring structure and momentum to a test‐and‐learn approach, ensuring tracking, reporting and insights drive practical improvements that can be delivered in a small team environment.
The successful candidate will have:
* A degree in Marketing, Digital, Communications or a related field (or equivalent professional experience)
* Demonstrated experience in digital growth, performance marketing, CRO and/or marketing operations (small team or matrix environment ideal)
* Strong capability in digital measurement and reporting (e.g., GA4, Tag Manager or equivalent, dashboards/reporting tools, Meta Ads Manager and/or Google Ads)
* Experience improving conversion through journey optimisation (landing pages, forms, CTAs, nurture) using an evidence‐based approach
* Ability to manage competing priorities, maintain a backlog, and deliver improvements iteratively
* Strong stakeholder management and communication skills, with the ability to translate data into clear recommendations
* Experience coordinating briefs and working with agencies/contractors (briefing, QA, delivery) noting this is not a graphic design role
* High attention to detail (tracking QA, data hygiene, documentation), initiative, and adaptability
* Commitment to Cairnmillar's values and a professional, client‐centred approach
About the Cairnmillar InstituteEstablished over 60 years ago, The Cairnmillar Institute is a not‐for‐profit organisation dedicated to advancing better mental health through education, research, and treatment in psychology, counselling, and psychotherapy.Cairnmillar is one of Australia's largest trainers of postgraduate psychologists and counsellors, providing clinical services across multiple sites and via telehealth. We offer flexible, inclusive, and values‐driven work practices, with strong support for professional growth and staff wellbeing.
Application Closing Date: 27 March 2026
To apply:Attach your CV and a short statement outlining your interest, relevant skills, and experience via seek.
Please refer to the full Position Description for detailed responsibilities and selection criteria.Only shortlisted applicants will be contacted.
Why join Cairnmillar:
* Hybrid work options and flexible workplace culture
* Supportive and inclusive team environment
* Opportunities for ongoing learning and development
* Purpose‐driven work in a values‐aligned organisation
* Salary packaging options available
Cairnmillar is an equal opportunity employer committed to child safety and to attracting a diverse workforce that reflects the community it serves.
Acknowledgement of Country
We acknowledge the Wurundjeri and Bunurong Peoples of the Kulin Nation as the Traditional Owners of the lands on which The Cairnmillar Institute is located, and we pay our respect to their Elders, past, present and emerging. We also extend these respects to any First Nations peoples engaging with these materials, and our services
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