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Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.
About The Role
The Growth Marketing and Analytics Manager will play a pivotal role in helping Mamamia understand its audience, their interests, and how they engage with our content and commercial campaigns. This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation. You will lead a team focused on actionable intelligence that informs content strategy, marketing campaigns, product decisions, and enhances organisational data literacy.
Here's some of the stuff you can expect to be doing if you join us:
Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
Own Mamamia's audience survey pipeline from design and implementation to analysis and insight delivery.
Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Now, a Bit About You
You have 5+ years in audience research, marketing analytics, and/or insights.
You possess strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
You are experienced with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
You excel at translating complex data into compelling narratives that influence decision-making.
You have proven experience leading or managing a team and collaborating across multiple departments.
You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
You are passionate about women's media, digital innovation, and growth through audience intelligence.
Life at Mamamia
We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.
We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.
The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.
We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.
As well as being a meaningful and dynamic place to work, Mamamia offers:
Flexible working conditions (Hybrid working model)
A day off to celebrate your birthday
Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
Paid parental leave
Enjoy paid volunteer leave to support RizeUp, our charity partner.
The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls.
Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed
Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to
Seniority level Seniority level Not Applicable
Employment type Employment type Full-time
Job function Job function Research, Analyst, and Information Technology
Industries Online Audio and Video Media
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