Join to apply for the Marketing Manager role at Lightforce Group
Lightforce Group (LFG) has built a formidable reputation as a global leader in innovative design and excellence in the manufacture of high-performance products which are exported to over 50 countries worldwide. With more than 35 years' experience, LFG is now a global leader in portable professional lighting systems as well as driving lights, rifle-scope optics and lighting accessories.
As the Marketing Manager you will be joining an organisation that continues to see growth in customer loyalty and confidence in their brand around the world.
The Role:
Reporting to the National Sales Manager, the Marketing Manager will develop and execute strategic marketing plans to attract current customers while retaining existing ones. This hands-on role requires expertise across digital marketing, brand management, stakeholder engagement, influencer relations, and campaign execution.
You/'ll oversee a small team (Digital Content Creator & Graphic Designer) and collaborate closely with internal departments and external partners.
Key Responsibilities:
- Develop and implement annual marketing strategies aligned with business goals
- Manage multiple digital platforms (including social media channels), leveraging data insights to optimise campaigns
- Oversee brand messaging consistency across all channels and regions
- Lead influencer engagement, including contract negotiation and relationship management
- Drive product marketing strategies to support sales growth
- Represent Lightforce at trade shows and events
- Mentor and manage direct reports while tracking ROI on marketing initiatives.
What We're Looking For:
- Tertiary qualification in Marketing or related discipline
- 5+ years of experience in marketing roles, with leadership/management capacity
- Proven expertise in digital marketing, content creation, and brand management
- Strong analytical skills with the ability to interpret data for informed decision-making
- Experience negotiating contracts and managing relationships
- Exceptional communication skills-written and verbal-with demonstrated copywriting ability.
Why Join Lightforce?
At Lightforce Group, they value leadership, innovation, high performance, responsibility, respect, and teamwork. As part of the team, you/'ll have the opportunity to shape their marketing strategy while working in a collaborative environment that celebrates success.
Aboriginal and Torres Strait Islander Peoples are encouraged to apply.
To apply please click apply or call Jessica Gouscos on +61 8 8216 3516 for a confidential discussion.
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