A leading residential property and home-building business is seeking an experienced Senior Marketing Manager to lead brand, promotional and sales enablement activity across a large-scale residential portfolio.
This is a senior, high-impact leadership role for a commercially focused marketer who thrives in fast-paced, consumer-led environments and wants to directly influence growth, demand and sales performance.
The Opportunity:
Reporting into the CMO, this role owns the strategy and execution of:
* Support integrated brand campaigns across residential home products
* Promotional marketing to drive enquiry and sales velocity
* Sales enablement and lead generation activity
* The end-to-end display home marketing program
* Management of external brand, creative and production agencies
Key Responsibilities:
* Lead the planning and delivery of integrated brand campaigns
* Ensure consistent brand expression across all customer touchpoints
* Track, report and optimise campaign performance across digital and offline channels
Promotional Marketing & Collateral
* Deliver high-impact promotional and product-driven campaigns
* Oversee all marketing collateral across print, digital and physical environments
* Ensure sales teams are consistently supported with high-quality, timely assets
Sales Enablement & Lead Generation
* Partner closely with Sales leaders to drive lead generation and conversion
* Deliver campaign activity that directly supports the sales pipeline
* Support promotions, launches, events and local area marketing initiatives
Display Home Program
* Own and optimise the display home marketing strategy
* Drive traffic, visitation and appointment generation
* Ensure displays are supported with best-in-class signage, digital and print assets
Agency & Stakeholder Management
* Lead relationships with brand, creative and production agencies
* Brief, manage and evaluate agency performance
* Collaborate cross-functionally with Sales, Product, Construction and Executive teams
About You:
You are a confident, commercially driven senior marketer with a strong track record in delivering brand-led growth and sales-driving campaigns.
You will bring:
* 8+ years' experience in senior marketing, campaign or brand leadership roles
* Proven experience leading brand and promotional campaigns end-to-end
* Strong background in sales enablement and lead generation marketing
* Experience managing agencies and complex stakeholder environments
* Excellent project management, communication and influencing skills
* Tertiary qualifications in Marketing, Communications or a related discipline
Experience in residential property, home building, destination-led marketing categories will be highly regarded.
To submit an application - please APPLY NOW.
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