Marketing & Social Media Engagement Team
Marketing & Social Media Engagement Team – Smile On Clinics
Full-time role based at our Head Office in Wamberal, Central Coast NSW
Help shape the future of one of Australia's fastest-growing dental groups.
Join an innovative, patient-centred organisation where your creativity drives real impact.
Smile On Clinics is a leading network of dental practices across NSW, QLD and WA, known for delivering exceptional clinical care and a compassionate patient experience.
Our group continues to grow, with a strong focus on digital innovation, local community connection, and modern, patient-first dentistry.
We're growing our Marketing & Social Media Engagement Team and are seeking talented and driven individuals to join us to lead and execute creative campaigns that strengthen our brand presence, engage patients and clinicians, and showcase our practices as trusted leaders in oral health care.
About the Role
This full-time, office-based role is located at our Wamberal Head Office on the NSW Central Coast. We have multiple positions available across different experience levels, including junior, experienced, and leadership-focused roles.
It's a dynamic and hands‑on position responsible for planning, delivering, and optimising marketing and social media strategies across multiple practices and digital platforms.
You will work closely with our executive and practice teams to ensure consistent, on‑brand communication that enhances patient engagement, clinician visibility, and community trust.
Key Responsibilities:
Develop and implement group‑wide marketing strategies and practice‑specific campaigns to drive patient growth and retention.
Manage and grow Smile On Clinics' digital presence, including social media channels, website content, SEO, and Google reviews.
Create engaging written and visual content for social media, email marketing, and digital advertising.
Coordinate design and production of promotional materials – digital, print, and in‑practice collateral.
Plan and deliver paid advertising campaigns across Meta, Google, and local media platforms.
Collaborate with practice managers and clinicians to promote services, events, and community initiatives.
Track and report on campaign performance, engagement, and ROI using analytics tools.
Uphold brand standards across all platforms and ensure compliance with AHPRA advertising guidelines.
About You
You are a creative, hands‑on marketing professional who thrives in a fast‑paced, purpose‑driven environment.
You combine strategic thinking with exceptional attention to detail and a genuine passion for connecting with people through authentic storytelling.
Tertiary qualifications in Marketing, Communications, Digital Media, or equivalent experience.
Proven experience in digital marketing, content creation, and social media management.
Strong copywriting and storytelling ability with attention to tone, audience, and brand voice.
Experience developing and delivering marketing campaigns end‑to‑end.
Proficiency in Canva, Adobe Creative Suite (Photoshop, InDesign), or similar design tools.
Experience with social media scheduling tools, Meta Business Suite, and analytics dashboards.
Excellent organisational and project‑management skills with the ability to meet deadlines and manage multiple priorities.
Highly Regarded:
Previous experience in healthcare, dental, or multi‑site service industries.
Understanding of AHPRA marketing and advertising compliance requirements.
Skills in photography, videography, and video editing.
Experience with CRM, EDM, and automation platforms (e.g. Mailchimp, HubSpot).
Why Join Smile On Clinics?
Full‑time role based at our Head Office in Wamberal, Central Coast NSW – enjoy a professional, coastal lifestyle balance.
Be part of a progressive, people‑focused organisation that values innovation and integrity.
Enjoy a creative, supportive culture where your ideas are valued and celebrated.
Contribute to a brand that positively impacts patients and communities across Australia.
Collaborate with a dynamic team driving digital transformation and growth across our network of practices.
How to Apply
If you're ready to make your mark and help grow one of Australia's most trusted dental brands, we'd love to hear from you.
Please apply via Seek, including your resume and a cover letter that addresses the key questions below.
Only shortlisted applicants will be contacted.
If you have any questions about this exciting role, please contact our HR Department via @smileon.com.au
Cover Letter Questions:
Describe your experience developing and delivering integrated marketing campaigns. Which channels did you manage (digital, social, print, events)?
What experience do you have managing social media accounts and creating engaging content for different audiences?
Provide an example of a successful campaign or promotion you've led – what was the strategy, and how did you measure success?
Have you previously worked in a healthcare, dental, or multi‑site organisation? If so, outline your role and achievements.
What design, CRM, or digital tools are you most confident using (e.g. Canva, Adobe Creative Suite, Mailchimp, HubSpot)?
How do you ensure branding consistency and compliance when producing marketing materials for regulated industries?
Please indicate whether you are applying as a junior team member, an experienced marketer, or for a team leadership/management position.
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