Establishing a strong brand presence is crucial for business growth and success. As a Marketing & Customer Service Officer, you will play a vital role in promoting our courses and services, while ensuring exceptional learner experiences.
* Key Responsibilities
o Develop and implement effective marketing strategies to drive business growth and engagement.
o Manage social media channels and create engaging content that resonates with our audience.
o Utilize CRM systems and tools to support customer service activities and drive marketing initiatives.
o Support the design of promotional materials, newsletters, and campaign content that aligns with our brand identity.
o Conduct market research to understand training needs, industry trends, and competitor activity.
o Monitor analytics and prepare performance reports for marketing campaigns.
o Assist with marketing for events, workshops, and learning programs that foster business growth and engagement.
* Customer Service Expectations
o Respond promptly to learner and client inquiries via phone, email, and social media.
o Provide accurate information about courses, schedules, registrations, and requirements.
o Process course bookings and work with clients to ensure smooth course completion and accurate learner records.
o Follow up with clients and learners to ensure satisfaction and address concerns.
o Collect feedback to improve course delivery and customer experience.
o Liaise with trainers and internal teams to ensure seamless communication and operations.
Requirements and Qualifications
* Prior experience in marketing or customer service (training/education experience is advantageous).
* Exceptional verbal and written communication skills.
* Strong digital marketing and social media management skills.
* High level of organization and ability to manage multiple tasks.
* A friendly, customer-focused attitude with strong problem-solving skills.