Creative Strategy Lead | Global E-Commerce brand | Health/Wellness | Fully Remote
Join one of the fastest growing health and wellness e-commerce companies across Australia and New Zealand which is making huge headway in the U.S, UK, Europe, Middle East and Asia markets. In two short years this company has had astronomical growth and is busy scaling its team for further local and global expansion.
With two successful brands, multiple markets and aggressive growth targets, Paid Social is one of their primary growth channels, and key to success is ensuring that, creatively, their Paid Social is not only impactful but delivers results.
The Role:
The Creative Strategy Lead will own creative strategy across Paid Social, working closely with the Head of Creative, Partnerships team, Media Buyers, Designers, Editors and Creator across international markets.
This role is equal parts strategist, analyst and creative conceptor. Your thinking, frameworks, and execution will directly influence growth across two global wellness brands You should be as comfortable reading a dashboard and making strategic calls from data as you are writing a script.
Responsibilities
* Develop high-performing paid social concepts across all markets for both brands.
* Translate audience insights, product messaging, and performance data into creative angles and hooks.
* Lead concept development from brief through to execution. You'll be scripting, writing copy, and shaping concepts yourself, not just directing from a distance.
* Develop strategic, performance-driven UGC briefs across products & markets, collaborating with the Creator Coordinator to brief, review, and iterate on creator content. I
* Identify hooks, angles, and video formats that are driving results across the category.
* Ensure all output meets platform specs, brand guidelines, and compliance requirements
* Use your knowledge of Meta to identify what's working, what isn't, and why.
* Define and track creative KPIs across markets, formats, and both brands.
* Translate performance signals into actionable creative iterations.
* Work closely with Paid Media to align creative strategy with scaling decisions.
* Build and manage a structured creative testing pipeline with clear hypotheses and documented learnings feeding iteration cycles back into strategy to continuously raise performance
Requirements:
* 3+ years experience in creative strategy, performance marketing, or paid social for consumer brands
* Strong background in performance-driven creative, particularly on Meta and TikTok
* Proven track record of developing scalable, winning ad concepts and strong scripting and copywriting ability
* Deep understanding of hooks, angles, storytelling frameworks, and conversion psychology
* Comfortable analysing performance data and translating insights into creative decisions
* Experience working cross-functionally with media buyers and creative production teams
* Experience managing structured testing pipelines with documented learning loops
* Strong understanding of DTC or eCommerce growth environments (Imperative)
Ideal:
* Experience working with wellness, longevity, or health brands
* Experience briefing and managing UGC creators at scale
* Familiarity with compliance considerations in health and wellness marketing
* Performance creative delivery derived from an agency environment
* Fast-growing company with incredible growth stats to date
* Fully remote — work from anywhere
* Access to great tools — VEO3, Higgsfield, Motion, Aytria, custom Claude AI tools, Frame, TripleWhale and more
* Clear ownership and real autonomy over creative strategy
* A no-politics, flat management structure that is results-focused
* Product and health allowance every month
* Work alongside team members in Australia, NZ, US, UK, SEA and UAE
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