Ecommerce Specialist Job Description:
* As an Ecommerce Specialist, you will oversee the daily trading and optimisation of our company's e-commerce platforms and third-party marketplaces. Your work will directly contribute to our ambitious growth goals.
Key Responsibilities:
1. Manage daily e-commerce trading activities across our sites and marketplaces.
2. Analyse sales performance and customer behaviour to identify revenue-driving opportunities.
3. Execute trade campaigns, promotions, and site updates to optimise conversion and engagement.
4. Align e-commerce activities with marketing campaigns for a seamless customer journey.
5. Champion an exceptional online shopping experience across desktop, mobile, and marketplaces.
6. Implement data-driven merchandising strategies to support sales, campaigns, and promotions.
7. Conduct regular site audits, leveraging tools like Google Analytics, Hotjar, and heatmaps.
8. Work closely with Customer Service to resolve site-related customer experience issues.
Reporting & Analysis:
* Track and report on key site metrics, including conversion rates, traffic, average order value, and customer engagement.
* Provide actionable insights to improve digital trade and customer retention.
* Prepare post-campaign analysis to refine future promotional strategies.
Marketplace Management:
* Oversee our company's third-party marketplace presence, including platforms such as The Iconic, Myer, and David Jones.
* Ensure product listings, pricing, and promotions are optimised for discoverability and sales.
* Analyse marketplace performance and develop strategies to maximise profitability.
Requirements:
* Proven experience in e-commerce trading and delivering against sales targets in a retail environment.
* Strong understanding of online merchandising, UX best practices, and conversion rate optimisation.
* Data-driven mindset with expertise in Google Analytics, Shopify, and Excel (pivot tables, VLOOKUPs).
* Experience with marketplace platforms and inventory management systems (e.g., AP21).
* Ability to work at pace, balancing multiple projects while maintaining attention to detail.
* A customer-first approach with a passion for delivering exceptional experiences.
Why You'll Love Working With Us:
* Be part of a fun, fast-paced, and innovative team.
* Work for an iconic fashion brand experiencing incredible growth.
* Hybrid work options available, offering flexibility that works for you.
* Opportunities for career growth and development in the digital space.
* A supportive and collaborative team that celebrates success.
Seniority Level: Entry level
Employment Type: Full-time
Job Function: Marketing Retail
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