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What You'll Do
- Play a key role in the rollout of a new CRM platform, bringing your expertise to a pivotal phase of our growth.
- Design, build, and execute engaging omnichannel customer journeys focused on both acquisition and retention.
- Own the end-to-end development, implementation, and optimisation of lifecycle campaigns, incorporating campaign and promotional messaging when needed.
- Collaborate with the wider marketing team to tailor messaging and visuals for audience segmentation and A/B testing.
- Monitor, analyse, and report on campaign performance to inform strategic direction and continuously improve customer engagement and conversion.
- Build strong working relationships with internal teams (marketing, design, development, operations) as well as external partners.
What You Bring
- 4+ years of hands-on experience designing and optimising personalised customer journeys, across multiple channels (email, SMS, push notification etc.), developing segmentation strategies
- A relevant tertiary qualification in Marketing, Communications, or a related field. Professional certifications (e.g. CRM platforms) are a plus.
- Practical experience with A/B testing and using results to drive campaign optimisation.
- Strong analytical skills and the ability to translate performance data into actionable insights.
- High attention to detail and a strong commitment to accuracy.
- Ability to work in fast-paced, proactive and reactive marketing environments, leveraging platform capabilities to seize opportunities.
- A strong work ethic, outstanding attitude, and a commitment to high standards.
- Experience with Iterable CRM or similar is advantageous.
- Exceptional copywriting skills with the ability to deliver clear, engaging messaging while maintaining brand voice is a plus.
- Experience in the finance sector would be a bonus
Why You'll Love Working With Us
- Vibrant, contemporary and central offices in Surfers Paradise.
- Collaborative, close-knit team environment.
- Monthly team lunches and regular staff initiatives.
- Career growth opportunities in a thriving, multi-brand Fintech.
- Ready to take the lead on powerful, purpose-driven marketing and be part of a team where your creativity, leadership, and expertise will thrive?
Apply now with your resume and cover letter telling us why we need to choose you! (No cover letter = No interview)
Note:the successful applicant will be required to undergo background checks including a national police check as a condition of employment. This position is only open to Australian Citizens, Permanent Residents, or those with unrestricted work rights in Australia. Applicants who do not meet these criteria will not be considered.
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Your application will include the following questions:
- Which of the following statements best describes your right to work in Australia?
- How many years\' experience do you have as a Customer Relationship Management Manager?
- How much notice are you required to give your current employer?
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