Job Title: Digital Marketing Executive
About the Role
We are seeking a highly skilled and motivated Digital Marketing Executive to join our team. The successful candidate will be responsible for executing best-in-class digital campaigns, optimising performance across multiple channels, and driving growth for our business.
Key Responsibilities
* Manage paid campaigns on Google, Meta, TikTok, and YouTube, collaborating with agency partners to improve results.
* Track key metrics such as cost of sale (COS%), cost per acquisition (CPA), and return on ad spend (ROAS), ensuring targets are met.
* Develop and own the email and SMS marketing calendar, partnering with the copywriter to drive results through campaign management, audience segmentation, automated flows, A/B testing, and performance reporting via Klaviyo.
* Partner with the Ecommerce Manager to contribute to commercial planning, ensuring campaigns and marketing activity align with sales targets.
* Manage affiliate marketing activity including partner outreach, spend allocation, and campaign results.
* Support Amazon advertising campaigns (Sponsored Products, Brands, Display), optimising creative, targeting, and budget.
* Collaborate with internal teams to ensure content and campaigns are aligned with brand messaging and drive sales impact.
Requirements
To succeed in this role, you'll need:
* A strong understanding of digital marketing principles and strategies.
* Excellent communication and collaboration skills.
* Ability to work closely with agencies, creative teams, and internal stakeholders.
* Strong analytical and problem-solving skills.
* Experience with campaign management tools such as Klaviyo.
What We Offer
We offer a fast-paced and dynamic work environment, with opportunities for professional growth and development. You'll thrive in a culture that values innovation, creativity, and teamwork.
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