Destination NSW
Reference number
req48952
Occupation
Media, Publicity and Communications, Events and Functions, Communications Marketing and Media, Events, Sales and Marketing
Work type
Full-Time
Location
Sydney City
Salary Information
$149,739 - $173,174 per annum plus superannuation
Closing date
06 March 2026 at 10:00am
Associate Director, Event Marketing
* Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
* Clerk Grade 11/12 position with a salary range $149,739 - $173,174 per annum plus superannuation
* Ongoing role located in The Rocks, Sydney
About the role
The Associate Director, Event Marketing leads the planning and delivery of integrated marketing campaigns that promote major events across NSW. The role is responsible for driving awareness, audience engagement and visitation, ensuring campaigns support Destination NSW's strategic priorities and strengthen the state's reputation as a leading global events destination. Working across creative, media, digital and content channels, you will oversee end-to-end campaign delivery,ensuring activity is focused and results-driven
The Associate Director, Event Marketing leads a team of marketing professionals and works closely with internal teams, government agencies and external partners, including event organisers and media agencies. As part of the role you will also oversee campaign performance tracking and reporting, using data and insights to inform future planning and demonstrate value.
About Destination NSW
Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See for further details.
About You
You are an experienced marketing leader with a strong track record of planning and delivering integrated campaigns, ideally within events, tourism or a related sector. You are confident managing end-to-end campaign activity across creative, media and digital channels, and you use data and insights to assess performance and refine your approach. You are comfortable working in a public sector environment, balancing creativity with accountability and ensuring compliance with procurement and communications requirements.
You'll build strong, collaborative relationships with a wide range of stakeholders, from government agencies to event organisers and media partners, balancing differing expectations while keeping strategic objectives in focus. You'll communicate clearly with senior leaders, clearly and confidently offering concise advice. As a people leader, you'll support and develop your team, foster fresh ideas and respond thoughtfully to changing market conditions and audience behaviours.
To learn more about the role, please
How to Apply
Your application must include a cover letter (maximum 2 pages) and an up-to-date resume (maximum 5 pages) that details your capabilities and experience in relation to the above role. Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Friday 6 March 2026 [10.00AM]
Contact: Sally McRae, Talent Acquisition Partner via
Working at the Department of Creative Industries, Tourism, Hospitality and Sport
At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.
Together we:
* Create social and economic opportunities for the state
* Support the creation of jobs across the creative, visitor and night-time economies
* Prioritise First Nations artists, stories and culture
* Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
* Drive visitation through events, campaigns and visitor experience development
* Activate our night-time and creative economies to unlock unique precincts and community spaces
* Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
* Support NSW's key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state's diverse cultural assets and history.
We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.
A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.