Product & Lifecycle Marketing Manager
Department: Sales & Marketing- Marketing
Employment Type: Full Time
Location: Remote Australia
Reporting To: Senior Director of Marketing
Compensation: $130,000 - $160,000 / year
Description
* Permanent, remote position based in Australia or New Zealand
* Take CartonCloud's product marketing from good to great - own the message, the launch, and the lifecycle
* Work at the intersection of product, sales, and 600+ customers, directly moving the needle
* Base salary $130,000 – $160,000 + super
CartonCloud is an Australian-based SaaS company building market‐leading Warehouse and Transport Management software for logistics and supply chain businesses across ANZ and North America. We help our customers reclaim time, simplify operations, and grow with confidence, and our product genuinely delivers on that promise.
The Opportunity
This is a role for someone who wants to own the message, not just contribute to it. You'll define how CartonCloud's WMS and TMS value is positioned and communicated, lead go-to-market planning for new features and releases, build the sales enablement materials that help our sales team win more deals, and run the lifecycle marketing programs that deepen customer relationships and drive expansion.
You won't be starting from zero, the foundations are there. You will be the person who brings craft, structure, and deliberate strategy, uplifting the work that has been done so far. There's a real opportunity to take the work we have done to keep things moving... and make it genuinely great! You will see that impact directly in pipeline, win rates, and customer growth.
You'll work closely with our Senior Director of Marketing, Product, and Sales Leadership, sitting at the intersection of three functions that depend on great product marketing. In addition, you'll have a 600+ customer base to draw on for insights, case studies, and real-world lifecycle material from day one.
What You'll Own
* Product positioning and messaging — define and maintain CartonCloud's market narrative across WMS, TMS, and key industry verticals
* Go-to-market execution — lead planning and delivery for product launches and feature releases, from brief through to adoption campaign
* Sales enablement — build the pitch decks, solution briefs, competitive battlecards, and messaging frameworks that help our sales team close more deals
* Lifecycle marketing — design and run programs that drive customer activation, feature adoption, retention, expansion, and customer advocacy case studies
* HubSpot automation — partner with our broader marketing team to make lifecycle execution scalable
* Customer insight — gather and translate customer interviews and feedback into sharper messaging and stronger campaigns
What we're looking for
* 5+ years in B2B marketing, ideally within SaaS, logistics technology, or supply chain software
* Hands‐on product marketing experience, you've owned positioning and messaging, not just contributed to it
* A track record of leading product launches and feature GTM initiatives end to endStrong understanding of lifecycle marketing programs that measurably move adoption, retention, expansion, and advocacy
* Ability to build sales enablement material that sales teams actually use
* Excellent written communication, turning complex product capability into clear, compelling copy
* Comfortable at both the strategic and executional level, you think in frameworks and you get things done
* HubSpot or equivalent marketing automation experience will be highly valued
What's in it for You
* Base salary range: $130,000 – $160,000 + super
* Fully remote — work from wherever you do your best work, in Australia or New Zealand
* Work From Anywhere flexibility
* Back2Base: our annual global team event that brings the whole company together (ask us about Japan)
* Extensive parental leave policy
* Home office setup support and wellness allowance
* A collaborative, low-ego team that shares knowledge freely and genuinely cares about the work
* Growth pathway — as the function scales, there will be options to explore people leadership and product roles
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