TACTICAL TRADIE is looking for a Marketing Systems Specialist.
Minyama, Sunshine Coast QLD | Full‐time | $130,000 to $150,000 + Profit Bonus
About Tactical Tradie: We help trade business owners grow profitably and sustainably.
The Role
Our marketing has taken us this far. Now we need to build the engine that takes us to the next level. This is a senior, hands‐on role for someone who builds and owns marketing systems for a living. You will own our entire funnel from traffic to revenue, and you will have the autonomy to build it properly.
What You'll Own
Traffic > Leads > Bookings > Show > Sales > Revenue
Marketing Automation and Systems
* Own all workflows, pipelines and automations inside GoHighLevel
* Build and optimise email nurture sequences, SMS follow‐ups, no‐show sequences and re‐engagement campaigns
* Keep the CRM clean, structured and accurately tracked
Funnels and Conversion
* Build lead magnet funnels, paid workshop funnels and booking flows
* A/B test landing pages and offers, and fix conversion drop‐offs fast
* Improve show rates and speed to lead with smart automations
Paid Ads
* Manage and optimise Meta campaigns alongside an existing contractor
* Improve CPL, cost per booked call, and CPA through data‐driven testing
AI and Automation
* Use tools like Manus, Open Claw, Riverside, Claude and ChatGPT as part of your daily workflow
* Continuously find new ways to automate, systemise and scale our marketing output
Lifecycle and Database Marketing
* Build re‐engagement campaigns for old leads, past clients and cold database
* Drive revenue from the existing database without increasing ad spend
Reporting
* Track cost per sale, revenue per lead and funnel conversion rates
* Deliver clear weekly performance insights and your plan to improve them
Who You Are
You are genuinely good at this. Not just familiar with the tools but actually great at building systems that convert.
* You have deep, hands‐on experience with GoHighLevel or a comparable CRM and automation platform
* You have built and optimised funnels before and you can show the work
* You understand Meta ads and know how to improve performance through data, not guesswork
* You use AI tools including Manus, Riverside, Claude and ChatGPT as a natural part of how you work
* You come from an agency or digital product background and you thrive without a safety net
* You have a high ownership mindset. You see a gap, you fix it. No excuses.
* You are self‐directed and data‐driven with a strong focus on revenue outcomes
What's on Offer
* $130,000 to $150,000 base salary, depending on experience
* Performance bonus tied to company net profit, so when the business wins, you win
* Senior individual contributor role with no management responsibilities
* VA support so your time goes toward high‐value work
* Full autonomy to build systems your way
* Direct access to the founder and leadership teamOnsite role based in Minyama, Sunshine Coast in a focused, results‐driven team
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