Opella is seeking a Brand Manager- Telfast (FTC) to contribute to the strategic direction of the brand/segment and delivery via product and promotional innovation to consumers.
The successful candidate will be responsible for implementing brand strategies, utilizing consumer insights, optimizing brand investment opportunities, managing relations with external agencies, and interpreting brand performance data.
About The Role
LOCATION: Brisbane (preferred) or Sydney considered
Hybrid: 3 days office/ 2 days WFH
12 x month FTC opportunity
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health into people's hands by making self-care as straightforward as it should be for over half a billion consumers worldwide.
Main Responsibilities
Successful implementation of brand strategies through appropriate elements of the promotional mix.
Utilize consumer insights to write effective communication briefs
Optimize brand investment opportunities through Return on Investment (ROI) analysis and successful management of Advertising and Promotion budget
Manage relations with advertising and other external agencies
Interpret brand performance data, identify and prioritize strategies and actions to better deliver brand positioning and improve brand performance
Research and analyze market trends, customer behavior, and competitor activities to develop insights and strategies for brand activation initiatives
Work collaboratively alongside the cross-functional brand team to identify risk and opportunities for Telfast
Ensure all business and promotional activities comply with relevant acts, legal demands, and ethical standards, including ASMI and Opella code of conduct
Contributing to the annual growth brand planning process
Develop/Localize campaigns, liaising with legal and Reg teams for approval and Media & Digital for execution with agencies
Liaise with global and regional marketing teams to deliver breakthrough activations across advertising, communications, product experiences, and co-marketing efforts
Design and execute innovative activation plans that leverage presence at POS, digital & social media, and other channels
Cross-functional influencing to ensure delivery of marketing strategies and operational requirements
Oversee the design of go-to-market programs to ensure achievement of objectives around brand activation and digital presence
Lead the digital strategy working closely with the digital team to develop a clear content strategy that meets the brand's online marketing objectives
Identify, curate, and adapt marketing concepts and ideas to build a stronger online brand presence and explore relevant digital partnership opportunities to drive customer engagement
Qualifications
Degree qualified in relevant Business or Marketing field (or similar)
Experience
Previous Brand Manager, Trade Marketing, or Marketing Insights role within the FMCG or Consumer Healthcare industry
Working knowledge of market segmentation, targeting, brand positioning, and architecture
Use of multiple sources of external and internal data to translate insights into actionable outcomes
Ability to trade off the most effective mix of touch points to achieve communications objectives
Skills
Well-developed financial acumen - Understand financial principles and be comfortable managing budget
Can demonstrate effective application of market research principles, techniques, and data
Ability to provide balanced, directional feedback to agencies to achieve the best outcomes
Implement complex marketing programs; managing multiple priorities as needed, on time and to budget
Project champion who can lead all relevant parties in flawless execution
Excellent planning, time management, and presentation skills
Autonomy and ability to balance long-term strategic priorities with short-term business needs
Team spirit and highly collaborative with all cross-functional partners, flexibility to adapt to the ever-changing business environment
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📌 Telfast Brand Manager
🏢 Opella
📍 Brisbane