About WHEREFIT WHEREFIT is Australia and New Zealand’s leading wellbeing benefits platform, helping employers deliver more meaningful wellbeing support to their people. Our end-to-end, fully managed solution connects employees to 4,500 offers, tools and resources across physical, emotional, financial and social wellbeing, giving busy HR teams a simple, scalable way to provide benefits that are broad, relevant and easy to manage. Today, WHEREFIT is trusted by 300 organisations and 800,000 employees across Australia and New Zealand, including teams at Woolworths, NAB, Australia Post, Westpac, Kmart, Lendlease, EY, Hays and nbn. Why Join Us? WHEREFIT offers a rare combination of scale, ownership and growth. With a team of 12, we support 300 organisations across two markets and work with a broad network of leading wellbeing providers. For the right person, that means meaningful responsibility, exposure to major employers and the opportunity to help shape the next phase of growth in a founder-led, self-funded business with strong momentum. This role also offers broader ownership than a typical early-career SDR role in a larger company. Rather than sitting in a narrow lane, you will gain exposure across lead follow-up, targeted outbound, early qualification, front-end pipeline development and commercial handoff, while working closely with senior sales leadership in a team where your contribution is highly visible. About the Role We’re hiring a Sales Development Representative (SDR) to strengthen the front end of our sales funnel and help generate the next stage of growth for WHEREFIT. This is not a generic high-volume “spray and pray” SDR role. We’re looking for someone who can combine thoughtful outbound, strong follow-up discipline and commercial judgement to help convert qualified interest into booked demos and create new pipeline across both corporate and member-base opportunities. You’ll work closely with our sales leadership and account executives, helping ensure leads are followed up appropriately, early-stage opportunities are progressed well, and targeted outbound is done with more relevance and quality. This role sits across both warm lead conversion and outbound pipeline generation. It is designed for someone who is genuinely strong at front-end sales work and wants to build broader commercial capability in a growing SaaS business. For the right person, there is meaningful scope for the role to expand over time, including deeper ownership across pipeline generation, qualification, early-stage sales conversations and broader commercial responsibility. Key Responsibilities Lead follow-up and demo generation Follow up qualified inbound leads promptly and thoughtfully Work positive or promising replies from outbound activity Nurture warm and semi-warm leads toward a booked demo Keep momentum moving until there is a clear outcome Help reduce leakage between early interest and booked meeting Targeted outbound prospecting Run targeted outreach into agreed corporate accounts Support outreach into selected member-base opportunities Research prospects and identify relevant stakeholders Personalise outreach with relevance and judgement Use structured multi-touch follow-up across appropriate channels Help improve the quality of our outbound motion over time Re-engagement and pipeline development Revisit older warm opportunities and previously engaged prospects Re-engage contacts who showed interest but did not progress Help surface new opportunities from partially warm or previously worked leads Early qualification and handoff Assess basic fit and interest before handoff Help determine whether the opportunity should progress to the next conversation Ensure handoffs into the next sales stage are clean and well-informed Front-end sales discipline Maintain strong follow-up discipline across leads and prospects Keep CRM records and early-stage notes up to date Capture useful feedback, objections and response patterns Help create better visibility across the front end of the funnel Requirements You have around 2 to 4 years of relevant experience in sales development, business development or a similar front-end B2B sales role You write well and communicate clearly You are persistent without being robotic You know how to balance structure with judgement You can personalise outreach rather than relying only on templates You are comfortable following up both warm and cold prospects You are organised and disciplined with CRM and next steps You bring a positive, solutions-oriented mindset and look for ways to improve outcomes, not just complete tasks You want to grow your career in sales or broader commercial work over time You enjoy working in a small, growing team where ownership, visibility and initiative matter Nice to have Experience in B2B SaaS or another consultative B2B sales environment Experience working across both inbound and outbound Experience booking meetings for AEs or senior sellers Confidence engaging with HR, People, Benefits or similar stakeholders Experience using HubSpot or another CRM platform Benefits Competitive remuneration package including base salary, target variable and benefits Access to 4,500 fitness and wellbeing perks through the WHEREFIT platform Up to $1,200 per year towards personal fitness or sporting expenses Four additional paid leave days each year, including a Birthday Gift Day, Work Anniversary Wellbeing Day and two End-of-Year Gift Days Flexible working environment, with a vibrant office at Fishburners in Sydney’s Tech Central Innovation Hub Access to Fishburners workshops, learning opportunities and startup community events Generous learning and development budget for approved external training Complimentary Headspace access Weekly CrossFit, yoga and pilates classes Monthly team lunches and regular social events