Senior Manager - Marketing Operations & StrategyJob Type: Permanent - Full TimeLocation: Melbourne or SydneyOverviewThe Senior Manager, Marketing Strategy & Operations drives insight-led growth by turning clean data and context into clear, timely marketing decisions.
Reporting to the Chief Marketing Officer (CMO), this role owns full-funnel reporting, cross-channel attribution, and GTM performance analysis.ResponsibilitiesOwning full-funnel attribution through to revenue in partnership with Revenue/Sales Operations.Delivering regular reporting on Marketing performance, such as ROI, CAC efficiency, and funnel progression.Running recurring reviews of pipeline quality, velocity, and average deal size with Marketing and Sales leaders to drive alignment.Partnering with Marketing and Sales to measure campaign and GTM impact in line with OKR achievement.Establishing and managing an A/B and multivariate testing framework across web and campaigns.Modelling sales and adoption forecasts versus spend to support operational readiness for major campaigns and product releases.Partnering with ML Ops to develop and embed workflows that automate analysis and surface buyer and competitive signals.Skills & Experience8+ years' experience across Marketing Analytics, Marketing/Revenue Operations or Insights in B2B SaaS/Tech.Demonstrated expertise in full-funnel reporting and attribution across CRM, MAP, ABM/DSP platforms and BI tools (e.g., Salesforce, Marketo, Hockeystack).
Solid analytical mindset with the ability to translate data into clear recommendations and commercial forecasts.Proven cross-functional collaboration with Sales, Product Marketing, Customer Success and Finance.AI curiosity and hands-on experience applying AI/ML concepts in GTM contexts.Excellent storytelling and influence skills for executive audiences.Test-and-learn mindset.BenefitsHybrid work set upPaid Parental leave - 12 weeks primary, 6 weeks secondaryBirthday leave, YOU day each year, and additional leave for collaboration (up to 6 weeks working from anywhere)In-house Learning and Development initiativesELMO Social and Diversity clubsWellbeing initiatives such as boot camp, yoga, etc.Mental Health/EAP programsFlare Benefits (discounts, novated leasing, salary sacrifice)Company & EEOELMO Software Pty Ltd is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team.
We are committed to advancing reconciliation at ELMO through our Reflect Reconciliation Action Plan (RAP).
At ELMO, we are dedicated to responsible, secure and safe AI and data practices.Additional InformationApplicants: Referrals increase your chances of interviewing.
We are not open to using an agency for this role.Note: This posting reflects the role details and is not a guarantee of employment.
Only shortlisted candidates will be contacted.
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📌 Senior Manager - Marketing Operations & Strategy
🏢 ELMO Software
📍 Sydney