Job Overview
As a Programmatic Specialist, you will play a key role in the development and execution of programmatic media buying strategies for our clients. This includes managing digital out-of-home (DOOH) campaigns, collaborating with sales teams to drive revenue growth, and building strong relationships with internal and external stakeholders.
Key Responsibilities:
* Launch and manage DOOH campaigns using various ad tech platforms, ensuring timely delivery and alignment with brand guidelines.
* Collaborate with sales teams to drive programmatic revenue growth in the NSW market.
* Build and maintain strong relationships with internal teams and external partners.
* Provide regular updates on campaign performance and address any queries effectively.
Requirements:
* Proven experience in programmatic media buying, with DOOH experience being a plus.
* Familiarity with SSPs/DSPs like Hivestack, Vistar, and Broadsign is essential.
* Strong understanding of advertising campaign workflows, systems, and technologies.
* Excellent communication skills for presenting, writing, and creating compelling presentations.
* Ability to build strong relationships with various stakeholders.
* Problem-solving and analytical skills, including proficiency in data analysis using Excel or Google Sheets.
* Solid understanding of online trends and experience in developing digital strategies.
What We Offer:
* A unique opportunity to be involved in creating, shaping and leading the new retail media industry.
* Team discounts across our range of brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
* Feel supported and empowered by your leaders.
* Range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
* Progressive and competitive leave policy that gives you more space for what matters to you.
About Us:
We're a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – 'to create better experiences together for a better tomorrow.'