About This Role
This is an exciting opportunity to lead a multi-year consumer education campaign that will boost Australians' engagement with superannuation and retirement planning.
As a Campaign Lead, you will be accountable for leading the advertising strategy from conception to delivery for this new campaign.
1. Campaign Development: Develop and manage campaign planning cycles, including end-to-end above- and below-the-line campaign related activities.
2. Market Research: Leverage market research to guide the strategic direction of impactful advertising campaigns and content.
3. Cross-functional Collaboration: Collaborate with cross-functional teams to ensure full integration through below-the-line and earned media activities.
4. Consumer Education Advertising: Develop and deliver effective and efficient consumer education advertising campaigns that comply with relevant guidelines.
This role requires strong leadership and communication skills, as well as the ability to work effectively in a large and agile organisation.
About You
To succeed in this role, you will need:
* Tertiary Qualifications: Tertiary qualifications in marketing, communications or public relations.
* Work Experience: At least 7-10 years of experience working for listed corporate or consumer brands or large government agencies.
* Key Skills: Demonstrated excellent written verbal, analytical and presentation skills designed to influence decisions.
* Team Leadership: Experience managing and developing high performing teams by driving clear direction and leaning into coaching and development opportunities.
About Us
We are a regulator with a broad remit, responsible for corporations, markets, financial services and consumer credit in Australia.
Our vision is to achieve a fair, strong, and efficient financial system for all Australians.