Content Creator/Editor (Cooking Startup)
We're Clove, the smart recipe app on a mission to simplify everyday cooking.
Clove brings everything you need to cook into one beautiful, smart home:
Tools to import and organise recipes from creators and platforms you love
A growing library of 1,000+ incredible creator recipes
AI tools to turn your recipe chaos into an organised, shoppable plan for the week
Clove's founders, Anna and Sam, started Clove after leading and growing Canva's design marketplace from launch to a library of hundreds of millions of creative assets — a core part of Canva's phenomenal growth story.
Clove is venture backed by world-class investors including Blackbird Ventures (AUS), Shakti VC (US), and the founders of Canva, Pexels, and Google Maps.
The Role
We're looking for a TikTok-first editor who's also happy to be on camera for the next three months (2–3 days per week) to to help Clove become the most loved cooking brand on social.
You'll be responsible for bringing Clove's mission to life through short-form video — inspiring home cooks, showcasing our brand story and app features, and building a loyal community around food and creativity.
In this role, you'll:
Create and post engaging, native-first content for TikTok and Instagram Reels that brings Clove's brand and product to life being both
behind the camera and the face of the content
Work closely with the Head of Growth and founders to test creative ideas, formats, and series that drive reach and engagement
Jump on trends early and make them your own — always with a Clove spin
Collaborate with creators, home cooks, and food partners on fun, shareable videos
Write short, witty captions and scripts that capture Clove's friendly and inspiring tone
Analyse what's working and constantly evolve our approach
About You
You're the kind of person who:
Lives and breathes TikTok and short-form content — you know what's trending, what feels authentic, and what converts
Has experience growing a personal or brand social account, ideally in food, lifestyle, or consumer tech
Knows how to film, edit, and publish content independently (CapCut or similar)
Has a great eye for visuals, pacing, and storytelling
Thrives in fast-moving environments and loves testing new creative ideas
Is naturally curious about food, cooking, and internet culture
Bonus Points
You've worked with food brands or creators before
How to Apply
Email us at with a short note on why you're excited about this role, what type of content you love to make, and links to your TikTok or social work you're proud of.
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