Assistant Manager - Commercial Lifecycle Marketing
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well‐being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Reporting to the Manager for Commercial Lifecycle Marketing, this role's purpose is to increase the frequency and diversity of customer spend, and to drive engagement & awareness of product features and benefits for our commercial (Small Business & Corporate) customers. Its primary responsibility is driving spend growth and advocacy through the development and execution of lifecycle‐based marketing treatments and initiatives across digital and dialogue (Account Development) channels – particularly in the early stages of customer tenure.
The successful candidate will own and deliver high‐impact marketing campaigns leveraging Amex' segmentation, trigger marketing and deployment capabilities. This person will be experienced in managing the marketing campaign process including stakeholders and partners, be comfortable collating, analysing and reporting campaign results and insights, and be resourceful and curious in identifying refinements for continually improving campaign performance and customer experience.
Key Responsibilities
* Establish and manage a suite of ongoing lifecycle marketing campaigns that drive spend expansion, transaction frequency and diversity, and engagement with product benefits particularly in the early stages (first year) of the commercial customer lifecycle.
* Work with external agencies to develop compelling digital communications assets, leveraging input from internal stakeholders such as product, loyalty, brand and compliance.
* Regularly report and analyze results, and identify opportunities for refinement and expansion of activities to exceed campaign targets – particularly via test‐and‐learn activities.
* Partner with marketing and field colleagues to optimize integration and amplification of owned initiatives into dialogue and other channels.
* Liaise with local and central analytics and capabilities teams to maintain campaign design and delivery effectiveness, test and control methodology, and fast adoption of new capabilities and opportunities.
* Support product‐level, compliance‐related and enterprise‐wide customer communications initiatives where required for SME customers.
* Manage a marketing budget to maximize investment efficiency.
Requirements
* 3+ years of experience in financial services marketing campaign management.
* Degree qualifications in marketing, business, or a related discipline.
* Experience working in a business‐to‐business marketing environment preferred.
* Ability to drive results and innovation in a fast‐paced, dynamic and complex environment.
* Solution‐oriented individual with superior analytical, creative and problem‐solving skills.
* Ability to manipulate and interpret data to derive conclusions and actionable insights.
* Strong relationship and internal/external stakeholder management skills.
* Customer‐first mindset – can anticipate the impact and outcomes of activity on customer experience.
* Team player who leads with a yes and is willing to contribute to a positive team culture.
* Project manager, comfortable with handling several different projects on the go at once.
* Excellent communication and organisational skills with the ability to prioritize effectively.
Benefits
* Competitive base salaries.
* Bonus incentives.
* Support for financial‐well‐being and retirement.
* Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
* Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
* Generous paid parental leave policies (depending on your location).
* Free access to global on‐site wellness centers staffed with nurses and doctors (depending on location).
* Free and confidential counseling support through our Healthy Minds program.
* Career development and training opportunities.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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