Join SBH as a Brand Manager in a 9-month maternity leave contract position.
Reporting to the Chief Development Officer, the Brand Manager plays a pivotal role in shaping and safeguarding brand identities across the Salter Brothers Hospitality portfolio.
Responsible for the evolution, governance and consistency of each brand post‐inception, the role ensures clear strategic positioning and high‐quality execution across all touchpoints. Acting as the critical link between Brand Development and Marketing Performance, the Brand Manager translates brand strategy into impactful campaigns, content and guest experiences, while partnering closely with marketing specialists and cross‐functional teams to embed brand identity across operations, environments and service culture.
This role offers the opportunity to make a meaningful impact across a diverse and growing hospitality portfolio during this time.
The role and key duties
* Lead the development, evolution and governance of brand identities across the Salter Brothers Hospitality portfolio, ensuring clear positioning, architecture and consistency across all touchpoints.
* Create, maintain and govern brand guidelines, toolkits, templates, asset libraries and systems to enable consistent brand application across teams and partners.
* Act as the central brand gatekeeper, overseeing approvals and ensuring all marketing, communications, operational and environmental materials meet brand standards.
* Oversee the creation, procurement and rollout of branded assets across digital, print, experiential and physical environments, ensuring quality, compliance and cost‐effective processes.
* Manage agency and supplier relationships to deliver high‐quality brand outputs aligned to strategic and commercial objectives.
* Serve as the day‐to‐day link between Brand Development and Marketing Performance, translating brand strategy into campaigns, content, PR and digital activity.
* Partner closely with Marketing, Operations, Development and Commercial teams to embed brand identity into guest experience, service culture, new openings, refurbishments and acquisitions.
* Monitor brand effectiveness, compliance and adoption, contribute to reporting and governance cycles, and provide coaching and guidance on correct brand usage.
Essential criteria required to be considered
* Minimum 3‐5 years' experience in a brand or marketing role, ideally within the hotel or hospitality industry.
* Strong technical knowledge of through‐the‐line marketing.
* Digital expertise across SEO/SEM, CRM, Meta, Google Analytics, and direct marketing tools.
* Excellent communication, relationship management, and interpersonal skills.
* Proven project management ability and experience working cross‐functionally.
* Commercial acumen with strong analytical and data‐driven thinking.
* A detail‐oriented, collaborative, and proactive working style.
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