Unlock Career Growth as a Product Marketing Specialist
Voltex is Australia's fastest-growing electrical brand, supplying high-quality products that improve worksites nationwide. As our Marketing Specialist – Product Marketing, you will translate market insight into positioning, launch plans, and campaigns to help electricians understand the value of our products.
The Opportunity
* Build data-driven demand forecasts by working with category managers to own a rolling forecast, blending historical sales, seasonality, launch plans, and campaign lifts.
* Validate markets and concepts early by benchmarking competitors and testing value propositions with frontline sparkies to confirm customer desirability before production begins.
* Lead pilot programs and field trials by coordinating limited-release pilots, capturing usage and feedback data, and refining the product/positioning before national launch.
Your Key Responsibilities
* Own product positioning and messaging by crafting clear value propositions, feature/benefit stories, and sales collateral that resonate with tradies and procurement decision-makers.
* Plan and execute go-to-market launches by coordinating timing, pricing, packaging, and promotion with Product Development, Supply Chain, Sales, and CX.
* Drive demand and lead nurturing by designing integrated campaigns (email, social, video, events) that fill the funnel with qualified leads and move existing customers to new categories.
About You
* You have 3-5 years in marketing experience, with a bonus if you have experience within product marketing, category management, or related B2B/B2T roles.
* You are comfortable interpreting data (Google Analytics, CRM, BI dashboards) and translating it into action.
* You have a strategic and open mindset, willing to set goals, monitor carefully, and learn and adapt as needed.
Why Choose This Role?
* You will have impact from day one, with launches reaching tens of thousands of electricians and shaping Australia's worksites.
* You will work with a great team and culture, prioritizing collaboration, quick decisions, and genuine care for each other's success.
* You will receive a competitive package, including salary aligned to experience, annual bonus linked to product adoption metrics, and staff discount on our entire range.