POSITION: Advertising Sales Coordinator
LOCATION: Adelaide Fringe
REPORTS TO: Marketing & Commercial Manager
START DATE: 1 September 2025
END DATE: 30 April 2026
EMPLOYMENT: Seasonal
SALARY: $65,000-$68,000 per annum (pro rata), plus 12% superannuation
POSITION SUMMARY
Join the team behind Australia’s biggest arts festival as our next Advertising Sales Coordinator! This is your chance to help Adelaide Fringe artists and venues sell more tickets, reach bigger audiences, and have their best seasons yet. With clear income targets to hit, you’ll combine your passion for relationship building with a results-driven approach—connecting participants to the perfect advertising solutions to maximise their success. You’ll thrive on collaboration, confidently make outbound calls to artists and venue partners, and play a vital role in driving advertising revenue that powers the festival.
During the peak delivery season (Mid January – mid March), this role requires structured out-of-hours work to service artist and venue enquiries and drive advertising sales. The schedule is coordinated with the Marketing & Commercial Manager and may include adjusted hours (e.g., 11 am–8 pm on selected days) and weekend work in place of a regular office day on a rostered basis.
ORGANISATIONAL RELATIONSHIP
Department: Digital, Marketing and Ticketing
Internal Liaisons: Director & CEO, Executive Directors, Heads of Department, Commercial Manager, Marketing Leads, Design Studio, Partnership Account Managers, Production Manager, Artist & Venues team, Finance team, Ticketing team and any other Adelaide Fringe staff as required.
External Liaisons: Adelaide Fringe advertising prospects and clients including artists, venues, partners, agencies and external stakeholders, Adelaide Fringe corporate partners, government bodies, local businesses, corporate membership groups.
KEY RESPONSIBILITIES
In consultation with the Marketing & Commercial Manager, the Advertising Sales Coordinator is responsible for the support of advertising sales across both print and digital assets to achieve revenue targets.
* Support the implementation and delivery of the advertising sales strategy as defined by the Marketing & Commercial manager.
* Oversee the creation of the advertising sales kit in liaison with the design team
* Coordinate inventory of advertising sales products for purchase on the AVR platform
* Liaise with Adelaide Fringe advertising clients and consult on suitable products to suit their needs
* Process and track client bookings from initial enquiry, to completed booking form, invoicing, payment, proofing, delivery of advertising and reporting
* Consolidate AVR Bookings with income tracking sheet
* Provide sales-based updates and reports regularly and as requested by the Leadership team
* Develop and maintain excellent relationships with internal stakeholders to ensure the efficient delivery of advertising campaigns for clients
* Supply, save and review artwork specifications and examples and provide feedback and examples to artists when artwork does not suitably meet guidelines
* Coordinate, schedule, and ensure proofing and placement of the Adelaide Fringe’s advertising within internally produced collateral
* Liaise with the marketing team to ensure advertising delivery in EDMs, printed guides and the website
* Liaise with external stakeholders to ensure advertising delivery on social media and digital screens
* Proactively communicate and follow up with artists to ensure delivery of artwork within set deadlines
* Complete invoice requests and liaise with the finance team to follow up overdue invoices
* Follow the correct process for data management and maintain all related data using internal systems
* Provide sales-based updates and reports regularly and as requested by the Leadership team
* Provide clients with requested items such as advertising results and proof of placement
* Understand and comply with all Adelaide Fringe policies, procedures and requirement
* Act as an ambassador for the organisational culture and values ensuring they are upheld and embedded
* Understand and comply with all Adelaide Fringe policies, procedures and requirements
* Embrace online organisation project management software and CRM
Whilst this position description summarises the purpose of the job and lists its key tasks, it is not a definitive list of all the tasks to be undertaken. Tasks can vary from time to time at the discretion of your Manager. To deliver services effectively, a degree of flexibility is required.
ESSENTIAL / DESIRED CRITERIA
* Confident phone manner, capable of pitching marketing products and a likeable outgoing personality
* Strong negotiation and problem-solving skills
* High level attention to detail and organisation skills
* Resilient with a goal-oriented drive to find the best outcome for stakeholders
* Ability to build a rapport with a broad range of clients including artists, agents, not for profits and corporates
* Ability to work under pressure to meet targets and deadlines
* Ability to implement and maintain efficient and effective records management systems
* Flexible and willing to assist with other duties and responsibilities as required
DESIRABLE CRITERIA
* Tele-sales, call centre, face to face sales or fundraising experience will be highly regarded
* Experience maintaining and updating a CRM such as Salesforce will be highly regarded
* Tertiary or similar qualifications in marketing or a related field
* Sound knowledge in Meta advertising
* Experience in using and reporting via Google Analytics
* A strong marketing knowledge, with arts or events experience will be looked on favourably.
PERSONAL ATTRIBUTES
* Excellent communication and interpersonal skills
* High ethical standards to assist our stakeholders in selecting advertising best suited to their needs
* High level organisational, planning, time management and problem-solving skills
* Ability to work effectively as a team player as well as independently
* Ability to cope with high pressure situations and competing deadlines
* Flexibility and ability to deal with obstacles and plan changes as they arise
* Patient, amiable and good humoured
* High attention to detail
* Self-reliant and self-motivated.
CORE VALUES
It is required by all staff to embrace the Adelaide Fringe values:
* Creative
* Adaptive
* Persistent
* Collaborative
* Passionate
MANIFESTO
It is required by all staff to embrace the Adelaide Fringe Manifesto:
1. We believe in challenging artists to be brave and audiences to be braver. Be brave with us.
2. We believe that we can inspire audiences to take risks, be inspired and DO IT AGAIN!
3. We believe in collaboration and that we can only push creative boundaries and innovate if we work together.
4. We are committed to cultural diversity, inclusivity, acceptance and continuously educating ourselves and others.
5. We believe in the cultural, social and economic force of the Fringe and the Arts.
6. We believe the Fringe is an important driver for South Australia – it drives outcomes for artists, venues, communities, businesses and the state.
7. We are committed to delivering a Fringe that offers the best possible experience to artists, venues and audiences.
8. We believe in the WOW! … a festival should transform a place and can transform your mind.
9. We are committed to minimizing our impact on the environment and maximizing our social impact on peoples' lives.
10. We listen and we are committed to continuous improvement.