Job Description
We are seeking an experienced Category Manager to lead our Asia Pacific business planning and category management for Thermal/Gas Fuel handling & Injection/Steering & Suspension/Chemicals.
* Monitor AP auto industry movement and its impact on the aftermarket, then identify business growth opportunities by product and country in the long run.
* Update Vehicle in Operation & market size data for all products in the AP aftermarket portfolio annually.
* Manage the Long-term Range Plan (5 years) by working with AP sales and Finance teams.
* Deliver monthly Product Line Profit report and track actions to improve gross Margin.
* Coordinate new business projects in the Long-term Range Plan.
Key Responsibilities:
1. Business Planning:
* Monitor AP auto industry movement and its impact on the aftermarket, then identify business growth opportunities by product and country in the long run.
* Update Vehicle in Operation & market size data for all products in the AP aftermarket portfolio annually.
* Manage the Long-term Range Plan (5 years) by working with AP sales and Finance teams.
* Deliver monthly Product Line Profit report and track actions to improve gross Margin.
* Coordinate new business projects in the Long-term Range Plan.
2. Product and Range:
* Define product line positioning together with local sales team.
* Define new product programs together with Global Product Line Management team and implementation plan.
* Define product specification. Liaise with Global Product Line Management and Technical teams regarding technical spec, feeding in requirement for market positioning.
* Track new product development and sales status in AP, and PDP effectiveness alignment among related teams.
* Set up or update product life cycle management policy and implement product policy for AP range.
* Regular review of range; from gap analysis against vehicle parc and competitor comparisons to cleanliness of the range.
3. Communication:
* Create sales argumentation and product advantages with support from Global Product Line Management and Engineering teams. Liaise with sales to train customers on features and benefits over our competitors. Create marcomms materials in support of B&C team support.
* Undertake Key customer presentations in AP.
* Feedback market requirements and modify product offering as appropriate.
4. Price and Promotion:
* Program annual price policy and promotion scheme by product line.
* Manage product GM to achieve the set target by product line.
* Monitor customer requirements and competitor moves, regular price benchmarking.
* Monitor the key material movement liaising with Purchasing team.
* Responsibility for Product Line Sales and Gross Margin target in AP.
5. Go to Market Activities and Sales Forecast Management:
* Support product launch for key customers.
* Evaluate channel expansion plan with sales and operation team.
* China monthly sale Forecast and inventory forecast based on sales analysis and market movement.