Job Title: Digital Marketing Strategist
We are seeking a highly skilled digital marketing specialist to join our team. As a digital marketing strategist, you will be responsible for developing and implementing effective digital marketing campaigns across multiple channels.
About the Role
* Develop and execute digital marketing strategies that drive business growth and revenue
* Manage and optimize digital marketing campaigns across Paid Search, PMax, Affiliate Marketing, and Programmatic
* Collaborate with internal teams to ensure alignment and maximize performance
* Analyze campaign data and provide insights to inform future marketing decisions
* Stay up-to-date with industry trends and best practices in digital marketing
Key Responsibilities
1. Campaign Development: Develop and execute digital marketing campaigns that meet business objectives
2. Campaign Management: Manage and optimize digital marketing campaigns across multiple channels
3. Team Collaboration: Collaborate with internal teams to ensure alignment and maximize performance
4. Data Analysis: Analyze campaign data and provide insights to inform future marketing decisions
5. Industry Knowledge: Stay up-to-date with industry trends and best practices in digital marketing
Requirements
To be successful in this role, you will need:
* Proficiency in Google Marketing Platforms (DV360, Google Ads, SA360, CM360)
* Experience with Google Analytics or similar analytics tools
* A solid understanding of the digital marketing landscape
* Strong communication, analytical, and problem-solving skills
* A positive, proactive mindset with the ability to work to tight deadlines
* Excellent attention to detail and time-management skills
* Competency with Excel, Word, and PowerPoint
* Marketing degree (preferred but not essential)
* 3+ years of experience in digital media or marketing
* Knowledge of the digital marketing landscape and industry trends
Benefits
We offer a range of benefits, including:
* A hybrid work environment with a balance of office and remote work
* Career progression with mentoring and personal development opportunities
* Team discounts, profit share, and numerous other benefits
* A vibrant, fast-paced culture that values new ideas, leadership, and creativity
* Central office location near South Melbourne Market, with access to excellent perks such as on-site parking, gym membership discounts, EAP support, and more
How to Apply
If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application, including your up-to-date resume.