Paid Search (PPC) Marketing Specialist
PeriscoPe Digital Group Pty Ltd – Burleigh Heads, QLD
PeriscoPe is looking for a performance-driven Paid Search (PPC) Marketing Specialist to join our growing team on the Gold Coast.
This is an opportunity to work with a high-performing digital agency managing campaigns for ambitious ecommerce and lead generation brands across Australia and international markets. You’ll play a key role in developing, managing, and optimising paid media strategies that drive measurable business growth for our clients.
About the Role
As our Paid Search (PPC) Marketing Specialist, you will be responsible for the strategy, execution, optimisation, and reporting of paid search campaigns across multiple platforms including Google Ads, Microsoft Ads, and Meta.
You’ll work closely with our wider digital marketing team across SEO, creative, analytics, and strategy to deliver high-performing campaigns focused on growth, efficiency, and ROI.
We’re particularly interested in candidates who are excited by the evolving role of AI, automation, and data in modern performance marketing, and who are keen to help shape how these technologies are implemented across client campaigns and internal workflows.
This is a full-time role based in Burleigh Heads, QLD.
What You’ll Be Doing
* Develop and execute paid search strategies designed to drive qualified traffic, revenue, and conversions for clients
* Manage and optimise campaigns across Google Ads, Microsoft Ads, Meta, and other paid media platforms
* Conduct in-depth keyword research, competitor analysis, and audience targeting to uncover growth opportunities
* Write compelling ad copy and build high-performing campaign structures aligned to client objectives
* Continuously optimise bidding strategies, budgets, landing page performance, and audience segmentation
* Analyse campaign and conversion data to identify trends, insights, and opportunities for improvement
* Leverage AI-powered tools and automation platforms to improve campaign performance, reporting efficiency, and workflow processes
* Identify opportunities to integrate automation, scripts, and emerging AI technologies into campaign management and agency operations
* Deliver clear and actionable performance reporting to clients and internal stakeholders
* Collaborate with our broader strategy, SEO, and creative teams to ensure integrated digital marketing execution
* Stay ahead of industry trends, platform updates, automation developments, AI tools, and emerging paid media opportunities
What We’re Looking For
* 3+ years’ experience managing paid search campaigns in an agency or fast-paced digital marketing environment
* Proven experience driving strong performance outcomes across Google Ads and other paid media platforms
* Strong understanding of conversion tracking, attribution, analytics, and performance reporting
* Hands-on experience with Google Analytics, Google Tag Manager, Looker Studio, and related reporting tools
* Strong analytical skills with a commercial mindset and attention to detail
* Ability to manage multiple accounts, priorities, and deadlines in a fast-moving environment
* Excellent communication and client management skills
* A proactive, solutions-focused attitude with a genuine passion for digital marketing and performance media
* An interest in AI, automation, and emerging marketing technologies, with a willingness to experiment and innovate
* Experience using AI-assisted tools for optimisation, reporting, creative ideation, or workflow efficiency is highly regarded
* Understanding of automated bidding strategies, feed-based campaign management, and performance automation best practices
Bonus points for:
* Ecommerce and feed-based advertising experience
* Performance Max and advanced automation strategies
* CRO and landing page testing experience
* Data visualisation and dashboard reporting
* Hands-on experience with AI marketing tools, scripts, or automation workflows
What We Offer
At PeriscoPe, we’re building a culture that combines high performance with flexibility, collaboration, and personal growth.
Some of our benefits include:
* Competitive salary package based on experience
* Ongoing mentorship and career development opportunities
* Exposure to exciting national and international brands
* Opportunities to work with emerging AI and automation technologies within a progressive agency environment
* Flexible working arrangements including Work From Home Wednesdays
* Your birthday off each year
* A collaborative and supportive team culture
* Regular team events and social activities
* Wellness initiatives including private yoga sessions and on-site massages
* Early Friday finishes
* Modern Burleigh Heads office location close to cafes and the beach
About PeriscoPe Digital
PeriscoPe is a growth-focused digital marketing agency specialising in SEO, Paid Media, Ecommerce Performance, and Content Marketing.
We partner with ambitious brands ranging from emerging startups to established enterprise businesses, helping them scale through smart strategy, creative thinking, and data-driven performance marketing.
We are actively investing in AI, automation, analytics, and performance systems to build smarter, more scalable marketing solutions for our clients and our team.
Our people are passionate about innovation, continuous learning, and delivering exceptional results while creating an environment where talented marketers can grow and thrive.
Apply Now
If you’re passionate about paid media, performance marketing, AI-driven marketing innovation, and delivering real business results, we’d love to hear from you.
Apply now to join the team at PeriscoPe Digital.