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Digital Marketing Specialist
role at
Independent Pharmacies Australia (IPA)
About DBG Health & IPA
DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 800 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the well-being of our customers. Independent Pharmacies of Australia (formerly The Platform Alliance Group) is one of Australia's largest pharmacy networks, supporting independent pharmacies for over 20 years. We\'re building the strongest network by offering diverse services and evolving the customer focus of each pharmacy. This creates a win-win for consumers, members, and suppliers.
About The Role
The Digital Marketing Specialist drives, develops and implements the brand's digital strategy on its social media and website channels. The role involves developing and implementing integrated digital campaigns in accordance with the relevant Brand's e-commerce site and related function, apps, social content and SEO.
Role & Responsibilities
Develop and maintain the consumer website including e-Comm and content sections of the site
Implement updates to site performance in line with the Digital Marketing plan
Work with e-Comm and Digital Performance Manager to develop budget when required
Plan and drive SEO and SEM targets and advertising
Develop and maintain all delivery postage and click and collect services and other website services
Skills & Experience
At least 2 years experience in a marketing role with a focus on digital and e-commerce marketing
Understanding of PPC and SEO strategy metrics
Website UX and CR optimisation exposure
Experience in Task Management (JIRA)
Benefits & Perks
Competitive salary package and STIP program
Exclusive discounts on our consumer health, wellness and beauty products - including MCo Beauty, E.L.F Cosmetics, Nude by Nature, Chemists Own and many more
12 weeks paid parental leave
Values-driven business fostering a supportive and friendly team culture
Ability to work autonomously, empowering you to drive your own success
Convenient head office location close to public transport, cafes and restaurants
Opportunity to grow your career across all divisions within DBG Health - Arrotex Pharmaceuticals, VidaCorp Consumer Goods, Independent Pharmacies of Australia Group and Axe Health Services
DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal- opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Locations and recent postings: South Melbourne, Docklands, Mulgrave, Melbourne, Cremorne, Abbotsford, Yarraville, Dandenong South, Richmond, Port Melbourne, Melbourne Airport. Example salary ranges shown: A$60,000.00 – A$85,000.00; A$85,000.00 – A$110,000.00; A$70,000.00 – A$85,000.00.
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