Duties and Responsibilities
* Manage, launch, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram)
* Develop and execute paid media strategies to support client growth, lead generation, and e-commerce objectives
* Handle and manage a maximum of 5–8 client accounts simultaneously within the Australian market
* Manage advertising budgets ranging from AUD 500 up to AUD 40,000 monthly ad spend depending on client requirements and campaign scale
* Perform daily campaign monitoring, bid adjustments, audience optimization, and budget management to maximize campaign performance
* Analyze campaign data and key performance metrics to identify trends, insights, and optimization opportunities
* Conduct A/B testing on ad creatives, audiences, placements, and campaign structures to improve results and performance efficiency
* Optimize campaigns to improve ROAS, conversions, click-through rates, and overall advertising performance
* Create and maintain accurate campaign tracking, reporting, and performance dashboards using tools such as Looker Studio
* Assist in the implementation and optimization of campaigns across additional paid advertising platforms including TikTok Ads, LinkedIn Ads, Quantcast, and StackAdapt
* Support both e-commerce and lead generation campaigns, with stronger focus on e-commerce advertising performance
* Collaborate closely with the marketing and delivery teams to align paid ads strategies, campaign execution, and client objectives
* Ensure campaigns are launched accurately, delivered on time, and continuously optimized in a fast-paced environment with no backlogs
* Stay updated with platform changes, paid advertising trends, and best practices across Google, Meta, and other digital advertising platforms
* Maintain clear and proactive communication regarding campaign updates, performance insights, and optimization recommendations
Must-have Skills / Qualification
* Minimum of 3–5 years of hands‐on experience in paid advertising and digital campaign management.
* Strong experience managing and optimizing campaigns across both Google Ads and Meta Ads (Facebook & Instagram)
* Exposure to additional advertising platforms such as TikTok Ads, LinkedIn Ads, Quantcast, and StackAdapt are nice‐to‐have.
* Experience handling both e-commerce and lead generation campaigns, with stronger exposure to e-commerce campaigns preferred.
* Proven capability in campaign implementation, optimization, and contributing to advertising strategy development
* Familiarity with Google Ads account management, audience targeting, bid strategies, campaign analysis, and performance optimization
* Ability to work in a fast‐paced environment with strong attention to detail and urgency in execution
* Excellent communication and collaboration skills with the ability to respond quickly and effectively
* Experience working with multiple client accounts simultaneously; agency experience is an advantage but in‐house experience is also accepted
* Comfortable using project management and collaboration tools such as Monday.com, Slack, Google Drive, and time‐tracking platforms
* Experience supporting Australian or international clients is an advantage
* Ability to manage varying campaign budgets and workloads across multiple advertising platforms
* Self‐driven, highly organized, and capable of working independently in a remote/work‐from‐home setup
Job Type: Full‐Time Permanent
Schedule: Monday – Friday, 9:00 AM – 6:00 PM (AEST)
Location: Permanent Work‐From‐Home
Industry: Digital Marketing
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