About Us
Sungrow Power Supply Co., Ltd. (Stock code: 300274) is a global leader in renewable energy, specializing in innovative solar, wind, energy storage, hydrogen, and EV solutions. Since 1997, its cutting‐edge technologies, including photovoltaic inverters and energy storage systems, have powered over 180 countries, with a total installed capacity surpassing 740 GW by the end of 2024. Committed to "Clean power for all," Sungrow continues to shape the future of sustainable energy.
Key Responsibilities
Marketing
* Work closely with the sales and technical department to design B2B and B2C marketing strategies in the most profitable manner.
* Refine digital marketing tools for new products and empower sales.
* Build a robust brand marketing team based in Australia, collaborating closely with the local sales team to generate more leads and increase brand recommendations and customer satisfaction.
* Lead marketing campaigns and evaluate performance metrics to assist the local sales team in enhancing customer relations through activities such as roadshows, training hub workshops, and exhibitions.
* Experiences with various organic and paid acquisition channels: content creation, curation, pay‐per‐click campaigns, event management, publicity, social media, lead generation campaigns, and performance analysis.
* Understand the landscape and trends of competing products in Australia, devising corresponding strategies and marketing techniques tailored to different markets' characteristics.
* Develop strategies and tactics to introduce our company and attract qualified customers.
Branding
* Define and implement tailor‐made action plans to enhance the brand's performance, monitor success metrics, and ensure maximum brand awareness and reputation.
* Communicate with Headquarters, local departments, and external agencies for O2O/B2B/B2C branding, including public relations management, press releases, document auditing, social media, and official website operations.
* Conceptualize and develop content for all internal and external O2O campaigns: storytelling, planning, and multimedia format implementation.
* Monitor, analyze, and evaluate media performance, generate data reports, and propose optimization measures.
* Promote the Sungrow brand internally and externally through brand actions, corporate design, corporate language, and branding/employer branding.
* Support the sales team by providing product and brand content aligning with each brand's vision and DNA to target customers.
* Conduct elaborate market analyses for the development of new marketing campaigns.
Requirements
* Excellent team building and leadership abilities.
* Bachelor's or Master's degree (in marketing, energy, or similar fields) or above, with over 2 years' working experience in marketing related role, preferably in photovoltaic and energy storage industries.
* Proficiency in Canva, Microsoft Office Suite and Adobe Creative Suite.
* Root cause analysis skills, ability to use data and metrics to support assumptions, recommendations, and drive actions.
* Strong marketing and branding background with excellent communication skills, paying great attention to detail.
* Ability to adapt to a rapidly changing, fast‐paced working environment.
* Logical thinking and creativity in work methods.
* Strong English writing skills, proficiency in other languages is preferable.
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