Job Description Strategy Planning Support development and delivery of hotel and F B marketing strategies, aligned with AccorHotels, Sofitel brand standards, and House Made Hospitality.
Conduct market analysis using CRM, digital, banking, sales, and product data to identify opportunities and guide campaigns.
Plan and execute monthly, quarterly, seasonal, and annual marketing campaigns aimed at customer acquisition and increasing visitation frequency.
Maintain the integrated marketing calendar, lead weekly WIP meetings, and prepare weekly/monthly reports.
Collaborate with Hotel GM, Commercial Directors, and R B leadership to identify promotions, seasonal activations, and signature guest experiences.
Brand Guest Experience Manage brand standards, guest touchpoints, and communications across all hotel restaurants and bars.
Coordinate on-site promotions, activations, and guest communications to enhance engagement.
Work with R B teams to ensure messaging is authentic and product knowledge is strong.
Digital, Content Communications Oversee digital marketing and e-commerce channels, including venue websites, Accor F B platforms, and third-party listings.
Manage online presence: website content, social media, SEO optimisation, and online review platforms.
Plan and schedule social content—posts, reels, stories—with engaging copy and effective calls to action.
Produce creative assets (images, video, graphics) using Canva or external creative partners.
Execute end-to-end email marketing campaigns via CRM, including design, testing, deployment, and reporting.
Develop campaign storyboards and channel plans to ensure cohesive messaging across platforms.
Partnerships Events Coordinate and market special events, partnerships, collaborations, and sponsorship opportunities to drive visibility and revenue.
Provide marketing support for R B event concepts and proposals.
Commercial Administration Act as the key contact for digital marketing activities, managing media partners and negotiating channel placements.
Track marketing budgets, manage invoicing, and report on ROI.
Use internal tools for insights; recommend new tools to enhance performance.
Support ad hoc marketing needs and work flexibly across a seven-day operation as required.
Qualifications Degree in Marketing, Communications, Business, or related field, or equivalent hospitality/F B marketing experience.
3+ years' experience delivering multi-channel marketing campaigns across digital, brand, CRM, social, and partnerships.
Strong skills in content creation, social media management, SEO, email marketing, and website/CMS updates.
Proficient with CRM platforms, analytics tools, and reporting; able to interpret data to guide strategy.
Excellent communication, stakeholder management, and project coordination skills in a fast-paced, multi-venue environment.
Creative, organised, and able to work flexibly across a seven-day operation, with experience supporting events and activations.
Additional Information Benefits, Rewards, Motivations Industry benefits from including exclusive discounts on accommodation, dining, bars and more in over 100 countries with Accor Hotels and our partners.
Progressive leave policies including birthday leave and 10 weeks parental leave.
Onsite perks including complimentary dry cleaning, $5 lunch buffet discounted city parking.
Most importantly - work with and learn from industry experts with opportunities for development.
If you share our passion for hospitality, service excellence, innovation and drive, we would love to hear from you
Our commitment to Diversity Inclusion: We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent.
We offer reasonable adjustments to support you.
If you require an adjustment to be made during the recruitment process, you're welcome to let us know.
Please note that full working rights in Australia are required for this role.