The Digital Marketing Coordinator is integral to supporting the successful operation and growth of the Group's online presence.
As the Digital Marketing Coordinator, you will have an understanding of digital marketing practices, working across SEM, SEO, EDMs and Social Media. You will take full responsibility for streamlining digital content across all channels, driving traffic to the group's various websites with aim of maximising online lead generation and client retention.
In addition to this, you will be writing and publishing compelling content to be used across the Group's digital channels and will coordinate, assist and produce marketing materials including graphics, brochures and promotional material.
The role requires a good understanding of web-based technologies (HTML, CSS and SEO skills will be an advantage), strong written and verbal communication skills, an eye for detail and an initiative to seek out opportunities to improve user experiences on our website.
**Responsibilities**
- Support the marketing department's initiatives with the planning, executing, and tracking of digital marketing initiatives such as content marketing, social media, EDM's and online lead generation.
- Responsible for updating, coordinating and analysis of website content and troubleshooting of issues.
- Creating, implementing, and delivering of a variety of content in line with strategic marketing initiatives across the business.
- Responsible for the development and execution of Group EDMs
- Manage the Social Media community including responses to enquiries as well as social listening (brand mentions, competitor activity).
- Create and manage the digital marketing calendar combining online marketing, offline marketing and brand activities.
- Assist in the design and updates of all marketing material (business cards, letterheads, flyers etc.) and manage internal print, signage and external design requirements and department stock inventory.
- Support the Group Marketing Manager to build, maintain and analyse monthly performance reporting to share with the management and increase performance and lead generation
- Support planning, preparation, and implementation of all QPF internal and external events.
**Skills, Competencies and Qualifications**
- 2+ years' experience working within a content marketing, communication, or similar role.
- Relevant tertiary qualifications in Marketing, Communications, or relevant field, OR considerable professional experience.
- Outstanding verbal and written communication skills with a flair for creating unique and engaging content
- Demonstrate excellent grammatical skills and attention to detail
- Proficient skills in Facebook and LinkedIn, CRMs, Microsoft (in particular, Excel) and WordPress.
- Experience with the Adobe Suite, desktop publishing and video editing software will be highly regarded.
- Are a strong team player, but also driven and self-motivated to work independently.
- Valid Australian working rights - permanent residency minimum requirement.
**Benefits**
- Permanent, full-time role, immediate start!
- Health and wellbeing plans that look after you, including an Employee Assistance Program and 2x Health and well-being days per year.
- You get to take your career anywhere you dare to dream - you own it, and we'll help you get there.
- Hybrid work arrangements available to support you in work and life.
- Regular social events and celebrations including Melbourne Cup, National Donut Day, and team events.
- Warm, friendly, and supportive work environment.
- Work with a family operated business who has been in the market for over 45 years and is experiencing a period of healthy growth and expansion across Australia.
**How to Apply**: