You are the critical bridge between our Partners, Channel Account Managers, Field Marketing and Sales. You must have a partner-first go-to-market mindset, the ability to engage with executives confidently, and strong program management skills to drive initiatives involving multiple cross-functional stakeholders. This is a highly visible role responsible for shaping go-to-market strategy, generating partner-influenced pipeline, and building scalable marketing programs that drive joint success.
Key Responsibilities
* Create marketing plans for each of your named Channel Partners by collaborating with the Partner Sales Manager and the partner team. Plans should cover everything needed to drive Check Point business with the partner, including the partner's seller enablement, lead generation, awareness, and events to drive business through the channel.
* Identify, cross collaborate and build relationships with key stakeholders at partners, as well as internal cross-functional teams, to unlock joint marketing opportunities.
* Work closely with the Field Marketing Managers in each region to execute the marketing plan. This includes integrating Channel Partners into field events and organizing partner-specific activities in each region.
* Define and support the regional execution of the "partner to" strategy to increase awareness, market share and enablement of partner sellers, including promotional materials, webinars, presentations, and tools, tailored to different channel partners (Distributors, VARs, DMRs, GSIs, etc.) and target audiences.
* Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting, engagement and mindshare.
* Own the co-op and MDF management for selected Partners. Monitor and analyze partner performance metrics, provide regular reporting and insights, and make recommendations for optimization and improvement.
* Conduct quarterly marketing reviews with partner leadership to assess success, identify gaps, and ensure ongoing alignment.
Qualifications
* Minimum of 5 years of channel marketing experience.
* Understanding of and experience in all areas of marketing from event planning and execution to MDF management to tracking and reporting.
* Excellent communication and interpersonal abilities to manage relationships with external partners and internal teams.
* Ability to take initiative in a challenging, fast-paced environment with multiple priorities.
* Ability to juggle multiple projects with Partners and stay on top of deadlines.
* Ability to work in a highly cross-functional environment to drive outcomes-based plans, programs and execution.
* Ability to travel 15-20%
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