Overview
Hello, we're L'Oréal, We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.
A Day in the Life
As the Senior Brand Manager for Maybelline New York, you will help to steer the future of the world's #1 makeup brand in the Australian & New Zealand markets. Reporting to the Brand Business Lead, you will drive growth, innovation, and consumer love, bringing the vibrant, street-style energy of Maybelline to life.
Responsibilities
* Strategic Product Leadership: Define and execute the local strategy for a makeup product segment, ensuring it aligns with global vision while resonating with the Australian consumer. Identify new growth opportunities and pilot the launch of exciting new products.
* Inspiring People Leadership: Support the Brand Business Lead to coach brand team, fostering a collaborative, high-performing environment and positive, collaborative team culture. Drive cross-functional collaboration to support the brand growth objectives.
* Marketing & Activation Excellence: Develop integrated, consumer-centric marketing campaigns across all touchpoints.
* Portfolio Management: Determine the optimal portfolio strategy for the makeup segment, including pricing, distribution, and in-store merchandising, including leading makeup planogram development.
* Commercial Acumen: Monitor brand performance, working closely with sales, business development, and supply chain teams to ensure commercial success and market share growth.
Qualifications
* Brand & Product Strategy: Developing and implementing comprehensive brand strategies that drive growth and market leadership.
* Creative Thinking & Content Creation: Generating locally relevant big ideas, as well as compelling and disruptive content, to create impactful product campaigns.
* Consumer Centricity: Deep understanding of consumer insights and the ability to place the consumer at the heart of all brand activities.
* Stakeholder Management & Cooperation: Strong communication and collaboration skills across multiple stakeholders, including commercial, finance, business development.
* Integrated Marketing Campaigns: Proficiency in creating and executing impactful marketing campaigns across multiple channels.
* Data-driven decision making: Ability to leverage facts & data sets to build product strategy and guide decisions in a complex environment.
What's In It For You
* A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!).
* Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal.
* An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated.
* A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference.
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
About L'Oréal Group, Australia And New Zealand
The L'Oréal Group in Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.
We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
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