As our own in-house brand, our MECCA-Maginations team is growing and has brand-building ambitions that are bigger than ever! With more brands in the pipeline, and more channels on the horizon, we’re looking for a new PR & Social Specialist to join the team!
The Role You Will Play
Reporting to the Head of Community and working closely with two PR and Social Coordinators, you will work across two brand channels and be responsible for building awareness, affinity, and engagement through social platforms, Influencer activity, traditional PR and other communications strategies across the portfolio.
In addition to driving brand-owned initiatives outside of MECCA-owned channels, this role will be responsible for:
1. Working with Brand Managers to support and execute the strategic content plan and grow brand awareness and community engagement through compelling, engaging and innovative content in order to support key brand initiatives and drive sales growth and market share
2. Work with the team to coordinate samples for all PR call outs, campaign mailers, ad-hoc sample requests etc.
3. Draft press releases and pro-actively pitch strategic brand initiatives and launches to media
4. Coordinate brand-led PR / influencer events (in collaboration with MECCA Events Team) and consumer activations for MECCA-Maginations brands
5. Build meaningful and valuable relationships with media and press to grow MECCA-Maginations advocacy and secure editorial coverage
6. Support and execute brand-owned social channels (IG and TikTok) and initiatives in-line with the social and brand marketing strategies
7. Plan and coordinate the creation of monthly social content calendars (briefing, scheduling, managing stakeholder feedback and approval process)
8. Provide weekly and monthly activity reports, performance metrics, targets and priorities on both MECCA-Maginations social platform performance and MECCA-owned channels as it relates to MECCA-Maginations performance and implement learnings into future developments
9. Execute ‘always-on’ Influencer Program for your brand portfolio to generate and grow EMV (and meaningful coverage) year-round paired with strategic activity around key brand initiatives and launches
10. Identify and evaluate new opportunities for partnerships, sponsorships and affiliations on an on-going basis that will drive positive brand perception, brand awareness amongst the target (and new) customer
What You Will Bring
Along with having strong experience in PR, Social, Digital Communicationsand Influencer activity, ideally across both agency and business side, you are highly commercial and creative, with excellent planning and analytical capabilities who can drive vision and strategies both independently and collaboratively.
Additionally, you will be able to demonstrate the following:
11. Tertiary qualification in Marketing, Communication or a similar field
12. Experience managing multiple social channels (Instagram and TikTok is a must). Even better if you’ve worked with beauty, fashion, luxury or lifestyle brands in your career in social media
13. Demonstrated success producing branded content including pre and post-production management
14. Outstanding organisational and planning skills to effectively manage timelines
15. The ability to build strong relationships with both internal and external stakeholders
16. Passion for beauty and products – ongoing curiosity on new products
17. Experience in marketing multiple brands within the one portfolio
18. An affinity for beauty and fashion trends
19. Are proactive with a high attention to detail and problem-solving skills
20. Are on top of the next best thing with a solid understanding of emerging and established influencers in the beauty and lifestyle spaces
21. You’re a collaborative, team player with a high degree of personal integrity
Your life at MECCA
Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way!
Some of our other team member benefits include:
22. Professional development programs and first-class digitised learning offering
23. Health and well-being initiatives
24. Reward and recognition programs
25. Access to bonus and incentive programs
26. Quarterly product allowance
27. Unlimited 40% discount
There are also so many other ways in which you’ll be made to feel part of the MECCA story as we love to celebrate, surprise and delight our team along the way.
To learn more about life at MECCA Brands, follow us on LinkedIn at or @lifeatmecca and for all current opportunities, visit .