Marketing Executive Job Description
As a Marketing Executive, you will play a pivotal role in developing, implementing, and optimising marketing campaigns to drive business growth. You will collaborate with cross-functional teams to foster brand awareness, generate leads, and support overall organisational success.
This role requires creativity, strong communication skills, and a passion for marketing trends. If you are a driven individual with a flair for innovation, we encourage you to apply for this exciting opportunity.
Key Responsibilities:
1. Customer Relationship Management (CRM): Work closely with the CRM manager and Loyalty marketing lead to design, create, and execute CRM-driven loyalty & reward campaigns.
2. Campaign Development and Execution: Plan, develop, and execute marketing campaigns across multiple channels, including email, social media, content marketing, and online advertising.
3. Content Briefing: Collaborate with content creators and designers to produce high-quality, engaging content to support marketing campaign objectives.
4. Performance Tracking: Monitor and report on key metrics, analyse campaign performance, and recommend optimisations.
5. Collaboration: Work closely with sales, product, and other teams to ensure marketing efforts align with business goals and support lead generation and revenue growth.
Required Skills and Qualifications:
* Degree in Marketing, Business, Communications, or a relevant field.
* Experience working within either B2C or B2B Marketing.
* Experience working with CRM and/or loyalty marketing.
* Strong written and verbal communication skills, experience creating content for different channels.
* Ability to think creatively and produce innovative ideas for campaigns and engagement.
* Organised and detail-oriented, ability to handle multiple projects and meet deadlines.
* Solid understanding of the principles of CRM marketing, and experience building campaigns and calendars to support the activity.
Benefits:
* 33 days annual leave (inc. bank holidays).
* Personal development leading to career opportunities across the UK & Europe.
* Contributory pension scheme.
* Life assurance.
* Support through our Employee Assistance Programme for you and your family.
* Discounted Health Club memberships.
* Hospital Plan and Online GP.
* Cycle to work scheme.
Why Join Our Team?
We prioritise our colleagues as the foundation of our success. We foster a friendly and inclusive work environment where everyone can thrive. Our Colleague Promise is a testament to our commitment to you.