Knobby has been named one of The Australian Financial Review Best Places to Work for 2025!
Sunshine Coast (Hybrid)
Full-Time
Profit Share After 6 Months
At Knobby, we’re not just an underwear brand; we’re a movement. With bold designs, big ideas, and an even bigger community, we’re all about creating experiences that surprise and delight. Now we’re looking for a Performance Marketing Specialist who’s ready to turn scrolls into clicks, clicks into customers, and customers into lifelong fans.
This isn’t just a paid ads role. It’s about building clever campaigns, crafting conversion-driven journeys, and using storytelling, humour, and data to drive serious results. You’ll work closely with our social and content team, plugging into creative strategy while leading the performance engine.
What You’ll Tackle
* Own our paid media strategy across Meta, TikTok, Pinterest, Reddit, YouTube, and X
* Plan, manage, and optimise ad spend to maximise return on investment
* Build, test, and refine ad creatives, audiences, and funnels to improve performance
* Conduct in-depth audience research and build funnel strategies that attract, convert, and re-engage customers
* Manage all aspects of email strategy and automation, including segmentation, flows, and performance optimisation
* Own lifecycle marketing, including welcome, winback, and churn-save flows
* Drive loyalty and affiliate programs that fuel customer engagement and brand advocacy
* Collaborate with the creative team to produce high-performing content that’s bold, on-brand, and scroll-stopping
* Use narrative, brand voice, and humour to increase referrals and lifetime value
* Leverage AI tools and advanced analytics to optimise campaigns and streamline your workflow
* Manage relationships with agencies and freelancers to deliver results-driven campaigns
* Report on performance with clear, actionable insights that help us grow
* Thrive in a fast-moving team with high expectations and a focus on constant improvement
About You
* Proven experience running paid campaigns, especially on Meta
* Strong understanding of audience segmentation, bidding strategies, and conversion tracking
* Confident analysing data and turning insights into next steps
* Creative thinker with a good eye for copy and a feel for brand voice
* Highly organised and able to juggle multiple projects
* Comfortable working independently and as part of a team
* Experience with email marketing, automation, and retention strategies
* Bonus points if you have eCommerce experience or love a good customer journey
* You bring energy, ownership, and results-focused thinking to everything you do
Why Join Knobby
We’re a bold, fun, and fast-growing brand with an insanely loyal community. At Knobby HQ, you’ll work alongside a supportive team that values creativity, smart thinking, and a bit of cheek.
Perks include:
* Creative freedom and ownership over your work
* Kombucha on tap, real coffee, brekkie, snacks, and a beer fridge
* Gym membership and social events
* Dog-friendly office
* Sunshine Coast location with hybrid work options
* Access to our profit share program after six months
The Details
* Located in Chevallum on the Sunshine Coast
* Mac environment
* Choose full-time (38 hours) or part-time (30 hours)
* Competitive salary based on experience
* Immediate start available
Ready to dive in?
Send us your resume, a short cover letter and complete this short quiz to showcase your skills.
We’re after someone who’s creative, strategic, and driven by performance. If that sounds like you, apply now for a confidential chat.
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