The Stage II Group is a national clothing wholesaler and retailer, with well-known brands such as Elm, Edge Clothing, Edge Kids, All About Eve, St Goliath, Silent Theory, Jorge, Foxwood. St Goliath Boys, Eve Girl, Sunnyville and Animal Crackers.
About Us:
We are on the lookout for an experienced Digital Marketing Lead to join our team in Geelong. If you're passionate about digital marketing and data-driven strategies and are passionate about customer acquisition and experience enhancement, we want to meet you! This role is critical to driving profitable sales, managing our digital marketing agency and budget, building and optimising marketing automations.
Role Summary:
The Digital Marketing Lead drives profitable eCommerce growth through brand and data-led digital marketing strategies. This role owns end-to-end performance across key channels including paid media, SEM, SEO, email, social and affiliates, with a strong focus on acquisition, conversion, retention, and ROI.
Working closely with Brand Marketing, Retail, Merchandising, eCommerce, and agency partners, the role ensures digital activity supports brand growth, effective campaigns, and an optimised customer experience. The position combines strategic thinking with hands-on execution and a commitment to best-practice digital performance and digital marketing tools.
Key Responsibilities:
* Lead the company's digital marketing strategy across paid media, SEM, SEO, email, and affiliates
* Own performance outcomes, including budget management, forecasting, and ROI optimisation
* Manage email marketing and marketing automation to improve engagement and customer lifetime value
* Oversee product data feeds to ensure accuracy, compliance, and performance across platforms
* Lead digital agency relationships and campaign execution, including peak trading periods
* Partner cross-functionally to support campaigns, align with merchandising and promotions, and optimise customer experience
* Own reporting and insights, translating performance data into clear, actionable recommendations
* Drive continuous optimisation, testing, and adoption of best-practice digital tools and approaches
What You'll Bring:
* 2–3+ years' experience in digital or performance marketing within an eCommerce environment
* Hands-on experience across SEM, paid social, email, affiliates, and SEO
* Strong experience managing paid media with a focus on ROI and profitability
* Solid knowledge of analytics and platforms including Google Analytics, GTM, Google Ads, and Merchant Center
* Strong analytical, communication, and stakeholder management skills
* Highly organised, commercially focused, and comfortable working in a fast-paced environment
Why Join Us?
If you thrive in a fast-paced retail environment and want to shape the future of digital marketing in our company, we'd love to hear from you. This is a unique opportunity to grow your expertise and make a real impact!
Benefits:
* Staff Discount
* On-Site Parking
* Family friendly and flexible working environment
* Close knit team
We welcome all team players to apply through Seek or ******@stagetwo.com.au
* Include your Resume and Covering Letter. Applications Close on Monday 8th June 2026.
Please note: you will be required to provide a current police check before commencing employment.
Only successful candidates will be contacted.