Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to make a positive health impact.
The Opportunity
As the Marketing Manager – Beverages, you will lead the strategic direction, financial performance, and brand execution of a diverse and dynamic beverage portfolio. You will champion consumer insights, drive innovation pipelines, and lead a talented brand team to deliver exceptional commercial and brand outcomes.
Working closely with cross‐functional partners across Sales, Category, R&D, Finance, and our New Zealand teams, you will ensure seamless execution of NPD, media, communications and go‐to‐market programs that strengthen market share and deliver profitable growth.
Key Responsibilities Brand & Commercial Leadership
* Own portfolio strategy, delivering revenue, profit and growth targets across AU & NZ.
* Lead the development of brand plans, innovation pipelines, communication strategy, pricing and promotional frameworks.
* Build business cases, consumer‐led propositions and GTM plans to support innovation and category expansion.
* Oversee all advertising, digital, PR, packaging, and promotional activity across the beverage's portfolio.
* Direct media planning across traditional and emerging channels, ensuring effective reach and brand health outcomes.
* Manage agency relationships, sponsorship partners and media vendors with a focus on excellence and ROI.
* Champion consumer insights to drive future Innovation and R&D opportunities.
* Oversee briefs, business cases, launch strategies and market activation for all NPD initiatives.
* Partner with NZ stakeholders to align launch timing, retail activation and commercial readiness.
* Manage the full P&L for the beverage's portfolio.
* Lead marketing and advertising budgets, optimising spends for maximum commercial impact.
* Deliver profit targets in line with business plans and corporate strategy.
* Lead, mentor and develop a multi‐level brand team (Senior Brand Manager, Brand Manager, ABM & Marketing Assistant).
* Build capability, drive team clarity, and create a high‐performance culture aligned to our organisational values.
* Contribute as a key member of the ANZ Marketing Leadership Team.
About You You will bring:
* 10+ years' experience in brand management, marketing leadership or FMCG portfolio management.
* Deep understanding of grocery retail dynamics, mass communication, brand P&L management and consumer insights.
* Proven experience delivering successful NPD, innovation pipelines and commercial outcomes.
* Strong leadership capability – able to inspire, empower and develop a high‐performing team.
* Strategic thinker with the ability to navigate complexity, manage stakeholders and influence at all levels.
* Tertiary qualifications in Marketing or related discipline.
Who are we?
Sanitarium Health Food Company is an Australian-owned FMCG company with iconic household brands, a rich history, and an unwavering commitment to make a positive health impact.
What do we offer?
A role at Sanitarium means more than simply taking a job; it's an invitation to a supportive workplace where our people can experience long and rewarding careers. As valued members of our purpose-driven team, you'll contribute to the expansion of our iconic, trusted household brands while pioneering innovation for our collective future. We offer exciting professional development opportunities, enticing benefits and a constructive workplace culture that fosters continuous learning and personal growth. Here, you're not just another employee; you're an integral part of our team and your contributions matter.
How to Apply
Please submit your application using the apply link. The selection process will involve interviews, personality testing, reference, and background checks.
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