Job Overview
The ideal candidate will possess at least 10 years of experience in marketing management, including extensive work within the financial sector. This role requires a strong background in online marketing, technical knowledge, CRM expertise, and exceptional project management skills to lead campaigns and oversee a team of contractors.
Key Responsibilities
* Develop and implement online marketing strategies including SEO, PPC, affiliate marketing, email marketing, and content creation.
* Analyze and optimize online marketing campaigns to maximize ROI and engagement.
* Oversee website production and ensure seamless user experience.
Public Relations & Traditional Media
* Build and maintain relationships with PR agencies, journalists, and newspapers.
* Develop press releases and manage media outreach to ensure consistent and positive brand representation.
* Coordinate and monitor traditional advertising campaigns.
Project Management
* Plan, execute, and monitor marketing projects from concept to completion.
* Delegate tasks effectively to marketing contractors, ensuring clear communication of objectives and deadlines.
* Track project progress and performance, making adjustments as needed.
Crm Expertise
* Manage and utilize CRM platforms to drive customer engagement and retention.
* Oversee integration of CRM systems with marketing campaigns and analytics tools.
* Analyze CRM data to identify customer insights and improve marketing strategies.
Technical Knowledge & Collaboration
* Possess a foundational understanding of technical aspects of web development, analytics platforms, and marketing automation tools.
* Work closely with technical teams to ensure seamless integration of marketing strategies with digital infrastructure.
* Troubleshoot and coordinate solutions for technical challenges in marketing projects.
* Lead, inspire, and manage a team of marketing contractors and freelancers.
* Provide clear guidance, feedback, and support to ensure high-quality deliverables.
* Facilitate collaboration across teams to align marketing activities with broader business goals.