Latrobe City Council has an exciting opportunity for a highly skilled and experienced Manager Marketing and Engagement to play a key role in building positive, responsive and customer‑centred relationships with our community.
Providing high‑level strategic marketing, communication and engagement services, you will shape a strong organisational narrative and use it to drive meaningful communication and engagement across all platforms.
With a strong focus on community needs, this role ensures our engagement and customer experience is informed, impactful and continuously improving.
You will oversee the following function areas within council:
Communications & Engagement
Provide high‑quality communication across traditional and digital channels while fostering strong relationships with the community and media. Drive innovative and creative engagement initiatives, and oversee Council's engagement functions through clear policies, procedures, and annual reporting.
Customer Focus
Oversee the development, implementation, and monitoring of the Community Satisfaction Survey Plan and Customer Experience Strategy. Promote a culture of exceptional customer service and guide specialist functions that measure, evaluate, and improve the customer journey.
Marketing
Champion Latrobe City Council's place brand as Gippsland's regional city and ensure consistent application of the corporate brand and sub‑brands across the organisation. Manage marketing needs for key Council services and deliver impactful campaigns that promote Council's services, strengths, and community offerings.
The objectives will be achieved through strong leadership, clear direction, excellent people management skills and appropriate technical expertise, which will combine to deliver the required business outcomes of the Council Plan.
To be successful in this role you will need:
* A bachelor's degree in a relevant discipline with significant and diverse experience in each of the key operational areas.
* Demonstrated experience in managing communications and customer engagement within a 24-7 media cycle.
* Extensive management experience and experience in managing highly complex change initiatives.
* Experience in transforming customer experience using engagement and data insights.
* Expertise and proven ability in successfully leading, managing and delivering the full range of services as outlined under specialist skills and experience, for at least two of the following:
* Communications and Engagement
* Marketing
* Customer Focus
* Experience in establishing systems to capture and analyse customer and media value data for service and system improvements.
* Extensive experience in developing measurement and key performance indicator and using that measurement to drive organisational efficiency.
All successful applicants are required to apply for and satisfactorily obtain a National Police Check and Working with Children Check.
Go Further at Latrobe City Council
A career with us begins with a desire to empower and make positive change within our Latrobe City Community. At council you will get stuck into interesting work and experience growth as you see the impact you make unfold right in front of you.
Why work for us?
At Latrobe City Council we are an equal opportunity employer who invests heavily in our employees.
We offer a range of training and Personal Development opportunities including a Structured Leadership Development Program and study assistance.
Our salaries are competitive, and we offer benefits such as salary packaging and access to our health and wellbeing programs.
We want you to join our team and provide the best services possible for a fast‑growing regional municipality in the heart of Gippsland.
About the Latrobe City region
Situated 150 km east of Melbourne in the centre of Gippsland, Latrobe City is Victoria's eastern regional city with a population of approximately 78,000. Latrobe City encompasses the four major towns of Moe, Morwell, Traralgon and Churchill as well as other small rural townships. Latrobe city is one of the most livable regions in Victoria with unbeatable lifestyle options, urban living, rural townships, farming and bush settings. The region offers well‑supported commercial and business communities, education and health options, leisure and recreational choices and the chance to live in a connected, diverse community.
To Apply:
Visit to submit your application and responses to the Key Selection Criteria. Applications close 11.59pm Sunday 11 January 2026.
Applicants to be reviewed commencing 12 January 2026.
For a confidential conversation, please contact Tim Ellis, General Manager Regional City Strategy & Transition on ***.
Competitive salary to be negotiated with the successful applicant.
Child Safe Organisation
Latrobe City Council has a zero tolerance to any form of child abuse and is committed to the safety, wellbeing and empowerment of children. We create and maintain a child safe organisation where protecting children and preventing and responding to child abuse is embedded in the everyday thinking and practice of all employees, volunteers and contractors. Our recruitment practices reflect this.
Diversity and Inclusion
At Latrobe City Council we value workforce diversity and inclusion, where individual uniqueness is embraced. We value diverse life experiences and the perspectives of our people, whilst providing high-quality services to all members of our community, regardless of age, gender, ethnicity, religion, cultural background, disability or sexuality.
At Latrobe City Council we are committed to providing positive employment opportunities for Aboriginal and Torres Strait Islander people and welcome employment applications from candidates of Aboriginal and Torres Strait Islander background. Council's Indigenous Employment Program is available to support Aboriginal and Torres Strait Islander descent applicants and can be contacted at ***************@latrobe.vic.gov.au or by calling .
We at Latrobe City Council strongly encourage people with disability and diverse backgrounds to apply for our roles. If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Careers team via email at *******@latrobe.vic.gov.au or call noting your preferred method of communication and contact details and a member of the team will be in touch.
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