Coles Group is a leading retail company serving millions of customers across Australia.
About the Team
The Marketing team connects with customers each week through engaging content and storytelling.
About the Role
A Marketing Analyst role has arisen in our Digital & Design team, collecting and interpreting data to drive business outcomes.
Key Responsibilities:
* Data collection and analysis to generate actionable insights driving commercial outcomes based on customer patterns and trends.
* Defining and tracking KPIs for marketing activity and campaigns.
* Supporting delivery and execution of marketing campaigns.
* Maintaining audience health and data.
* Automating reporting and optimising processes.
Requirements
A tertiary qualification in Advertising/Marketing/Business with 3+ years' experience in a data and analytics function.
B2B and B2C data structures, digital marketing metrics, and common analytics querying languages such as SQL.
Ability to build and edit reports/dashboards and insights meeting user needs.
Excellent verbal and written communication skills discussing data needs with stakeholders.
Coles Group invests in your wellbeing and professional development, offering flexible work including remote work and additional leave entitlements.