Job Type: Permanent position | Full time position
Job Description
About the Role: We are seeking an experienced and strategic Sales and Marketing Manager to lead and drive our commercial growth across multiple channels.
This role involves developing integrated marketing campaigns, identifying new revenue opportunities, and overseeing sales performance across national and international markets.
You will be responsible for aligning marketing and sales efforts to support the organisation's expansion and customer acquisition goals.
Key Responsibilities
Develop and implement comprehensive sales and marketing strategies aligned with business objectives.
Lead the planning and execution of advertising, promotional, and public relations campaigns.
Direct the market research process and consumer analysis to support product development and positioning.
Oversee all aspects of digital marketing, including content strategy, SEO/SEM, email, and social media.
Manage and mentor a team of sales and marketing professionals, setting clear KPIs and targets.
Coordinate sales operations and CRM workflows to optimise pipeline conversion and customer experience.
Establish pricing structures, product mix strategies, and sales forecasting models.
Monitor ROI of marketing activities and prepare regular performance reports for senior leadership.
Build strategic partnerships, client relationships, and distribution networks locally and globally.
Ensure compliance with relevant marketing and advertising standards and branding guidelines.
Skills & Experience Required
Bachelor's degree or higher in Marketing, Business, Commerce or a related discipline.
Minimum 5 years of experience in a similar leadership role, ideally in a B2B or B2C environment.
Proven success in delivering sales growth, campaign effectiveness, and team leadership.
Strong understanding of customer acquisition, brand strategy, and digital marketing analytics.
Excellent communication, negotiation, and stakeholder engagement skills.
Familiarity with tools such as HubSpot, Salesforce, Google Analytics, and CRM software is desirable.
Desirable Attributes
Commercial acumen and a data-driven mindset.
Ability to adapt and innovate in a fast-changing market.
Background in sectors such as IT, eCommerce, FMCG, or professional services.
Experience working in multicultural or international teams.
Why Join Us
Opportunity to work in a strategic role influencing business direction.
Dynamic and supportive team culture.
Competitive salary with performance incentives.
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