Marketing Strategist
As a Marketing Strategist, you will play a critical role in driving the regional marketing and communications strategy. This involves managing the delivery of marketing and communications strategies, ensuring alignment with organisational goals and regional priorities.
Key Responsibilities:
* Lead the development and execution of regional marketing strategies to enhance brand presence, positioning, and market relevance.
* Manage the regional marketing team, fostering high performance, engagement, and continuous improvement of individual and team goals.
* Conduct market research to identify emerging trends, monitor competitor activities, and represent the voice of the customer in product and service planning.
* Develop, implement, and monitor the region's marketing plan to drive student recruitment, retention, relationships, and reputation.
* Plan and execute innovative marketing campaigns and events, including graduations, campus tours, and presentations, ensuring the organisation is presented professionally and effectively.
* Develop media responses and manage relationships with media to ensure effective representation at regional events and alignment with organisational brand values.
* Support the promotion of partnerships and sponsorships, ensuring alignment with organisational goals and enhancing the region's visibility and stakeholder engagement.
Requirements:
* A highly developed skillset in marketing, with a proven track record of implementing contemporary and innovative marketing strategies that lead to increased organisational recognition, engagement, and improved performance outcomes.
* Demonstrated capacity to achieve results, with a significant record of success in the marketing field within a complex organisation.
* Possesses exceptional written and oral communication skills, with the ability to influence, negotiate, and partner with internal and external stakeholders to achieve successful outcomes and improve organisational performance.
* Highly desirable: possession of qualifications in marketing, business, or a related discipline; proven experience in leading marketing strategies within a complex or public sector environment.