Digital Performance Specialist - Broadbeach, QLD
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Job no:
******
Work type:
Full time
Location:
Queensland
Categories:
Marketing, Web, Creative & UX
Come be part of our award-winning team as our next Digital Performance Specialist.
Our goal is to ignite a passion to experience the world through curated holiday packages. Our brands are destination and cruise holiday experts, hand-selecting the best inclusions and value for both our customers and partners alike.
Awarded Australia's #1 Cruise Agency of the Year at Australia's Cruise Industry Awards, plus Marketing Campaign of the Year and Online Agency of the Year at the National Travel Industry Awards, there has never been a better time to join our team and one of Australia's fastest growing and leading innovative travel companies.
A day in the life:
* Working across digital strategy, execution and performance of all digital channels for our suite of brands, with a key focus on achieving enquiry targets and optimizing digital ROI.
* Reporting into the Digital Performance Manager and working with a team of digital coordinators and assistants to deliver marketing activity across our suite of brands.
Campaigns
End-to-end ownership of campaign planning & execution, and reporting, ensuring all items are live and in a timely and efficient manner.
Continuous optimization of campaign activity and spend to ensure the best result possible for our partners.
Reporting & Optimization
Use of GA4/Google trends etc. to provide insight into daily and weekly digital performance.
Leverage insights, past performance to suggest new ideas and strategies to drive more enquiry – ownership of these items from end to end.
Budget Management/Optimization
Maintain and monitor pacing documents in collaboration with business analyst to ensure we are tracking and monitoring spend efficiently.
Active optimization of budget across campaigns/channels to drive better ROI for the business.
Planning end execution of quarterly test and learn plan to strive for continuous improvement across digital channels.
Collaboration, and development of digital marketing coordinators to run test and foster a test and learn mindset.
Requirements:
* Proven track record in managing performance channels.
* Comfortable with reading and reporting on large volumes of data.
* Confident in Google Ads, Meta Ads, EDMs and GA4.
* Tertiary qualifications in marketing and/or communications highly regarded.
* Minimum two years experience managing Facebook and Google campaigns.
* Hands-on experience with analytics and optimization, strong commercial acumen, strategic thinking with high level written and verbal communication.
What you'll enjoy:
* Catapult your career across a network of brands and businesses in an evolving industry.
* Say no to full price discounts on travel and more thanks to our rewards program.
* Access to industry-leading health and well-being programs and financial advisors.
* Set up shop in a swanky beachfront office in Broadbeach, with public transport and parking perks.
* Enjoy social events to promote networking, celebration of wins, and sometimes just for fun.
* Take volunteer leave as part of giving back to the local community.
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches from Recruitment Agencies. We are not responsible for any fees related to unsolicited resumes.