Shape Capricorn's digital and social media presence!
In this role you'll plan, develop, and implement Capricorn's digital and social media experiences. This role works closely with the wider Brand, Marketing & Experience team to deliver integrated digital experiences, campaigns, communications, content and lead generation for our Members and Preferred Suppliers.
Office based requirements in WA, Australian based applicants encouraged to apply.
What You'll Be Doing
* Develop and implement digital marketing and social media strategies to drive engagement with Members and Preferred Suppliers, ensuring alignment with the Brand Style Guide.
* Maintain and update content design, UX and personalisation across all Capricorn websites.
* Develop and manage the social media strategy and work with the Communication & Engagement team to contribute to planning of content.
* Brief digital marketing design assets and manage the approval and implementation process.
* Develop and maintain digital remarketing, paid search and social media campaigns.
* Provide reporting and insights on campaign performance, consolidate digital data with business insights, and develop market and customer intelligence to inform content strategy.
What You Bring
* Understanding of and demonstrable skills in CMS management, development and publication.
* Strong understanding of social media channels, best practice in use of channels and ability to provide reporting and insights.
* Proven ability to build social media communities and develop the correct voice for each platform.
* A solid understanding of marketing principles and practices, including B2B and direct marketing.
* Strong written and editing skills.
* Excellent communication skills, including the ability to establish and manage positive relationships with internal and external stakeholders.
* Excellent organisation skills and high levels of attention to detail.
Experience That Sets You Apart
* A minimum of 4 years' professional experience in digital marketing and social media.
* Experience managing SEO, SEM, OOC and other digital advertising campaigns.
Qualifications
* A degree qualification in Marketing, Communications, or similar.
Benefits
* Work flexibility – Hybrid (2 days working from home) written into our policy.
* Development Opportunities – training opportunities and development to give you the tools you need to grow.
* Paid parental leave – support parents' leave (for both parents) and their transition back to work.
* Get social – social calendar full, with a range of virtual and face‐to‐face events.
* A place you want to be – sweeping city views, coffee on tap and the general buzz of our team.
* A cherry on top – a heap of benefits, including a fantastic reward and recognition program, wellness program, additional leave purchase and more.
* Amazing Benefits – free gym membership near the office, discounted private health benefits and all‐inclusive working from home kits.
#J-18808-Ljbffr