Loyalty Marketing Lead
Loyalty Marketing Lead at Endeavour Group – Melbourne, Victoria, Australia
About Us
With over 260 stores and 6,500+ team members, we are on a mission to share our passion for good wine and great times. We welcome people in—if you're someone with a passion for drinks and a thirst for knowledge, there's always something ahead for you here.
About the Role
As the "My Dan's" Loyalty Marketing Lead, you will champion the loyalty program, driving commercial and engaging activities to grow and retain the member base. You'll work horizontally across the business, ensuring consistent program execution and providing key support to the marketing team.
Responsibilities
* Lead end‑to‑end project management and execution of the loyalty trade plan calendar, coordinating all commercial and engaging activities across channels (in‑store/point‑of‑sale, email/lifecycle marketing, and digital media).
* Translate the overarching loyalty strategy into a clear, compelling customer value proposition (CVP) and quarterly trade plan calendar.
* Develop and execute new growth initiatives, from planning through post‑campaign review.
* Create creative briefs and communications for internal stakeholders and channel agencies to ensure clarity and consistency of the My Dan's message.
* Oversee and govern the execution of offers capability, partnering closely with Customer Engagement and Product teams.
* Partner with Operations and Store Leadership to embed the loyalty program as a proactive commercial priority across the organisation.
* Lead strategic performance analysis, measuring loyalty KPIs and circulating key insights to inform future strategy.
* Manage external vendors and agency relationships to ensure high‑standard project delivery.
* Champion the loyalty programme and build awareness and consistency in execution across the business.
* Coordinate a regular operating rhythm with cross‑functional teams to ensure successful delivery of actions and resolve misalignments.
Qualifications
* Minimum of 5 years of relevant experience in loyalty marketing or general marketing, ideally in retail or direct‑to‑consumer environments.
* Proven experience in end‑to‑end project management and execution.
* Foundational understanding of digital technologies and their use in creating customer experiences.
* Experience managing day‑to‑day operational tasks and coordinating with multiple stakeholders.
* Highly organised, detail‑oriented, with strong problem‑solving skills.
* Demonstrated capability in using and analysing customer data to inform campaign measurement.
Benefits
* Flexible working in every sense.
* Exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including ALH pubs.
* Monthly meeting‑free days.
* Comprehensive health and wellbeing support, including free services for physical, mental and financial wellbeing.
* Dedicated learning and development opportunities to grow your career.
We are Together Creators
With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together, create opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to, where equal opportunity is key and flexibility is part of how we roll.
We're all about creating a more sociable future—for our customers and each other. If this job excites you and you meet a number of the requirements (and not all), we encourage you to apply.
At Endeavour, we value being a workplace where everyone's welcome.
Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales – Retail
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