About This Role
This is a highly impactful position where you will be responsible for leading the design and implementation of strategic communications and brand initiatives that align with the program's objectives. Reporting into the Project Workstream Lead, you will support the Scams EDR Program by developing and delivering a comprehensive Communications and Brand Business Plan.
The role requires strong leadership and communication skills to effectively manage stakeholder engagement, develop digital presence, and oversee integrated communications strategies across multiple platforms. You will work closely with regulators and policy partners to co-develop and align public messaging and campaigns.
* Program Launch: Lead planning and execution of the SPF EDR launch, including events, media, collateral, and stakeholder engagement.
* Digital Presence: Oversee SPF's web and digital content, ensuring accessibility and user experience within AFCA platforms.
* Stakeholder Collaboration: Work with regulators and policy partners to co-develop and align public messaging and campaigns.
* Integrated Communications: Deliver multi-channel communications strategies across digital, social, internal, and stakeholder platforms.
* Awareness Strategy: Design and support a national awareness strategy, clarifying messaging responsibilities across sectors.
* Vendor Management: Commission and manage external creative and content vendors to meet strategic and quality goals.
* Content Development: Create and review key communication materials, including brand assets, messaging guides, FAQs, and stakeholder education content.
* Strategic Advice: Provide expert communications and brand advice to senior leaders, including media and executive support.
* Performance Monitoring: Evaluate engagement outcomes and campaign effectiveness using data and insights.
* Risk Management: Identify and manage brand and reputational risks, escalating as needed.
This is an exceptional opportunity to make a meaningful impact in shaping the future of financial services and driving positive change. If you are passionate about strategic communications and brand management, we encourage you to apply for this challenging and rewarding role.
About Us
We are committed to creating a culture of inclusivity, respect, and open communication. Our team values collaboration, creativity, and innovation, and we believe in investing in our people's growth and development. Join us in making a difference!