Industry-Focused Communications Specialist
This pivotal role will contribute to delivering industry-focused communications and engaging content that supports a wide variety of initiatives. The role will collaborate with Faculty, central Marketing and Communications teams, and other areas of the University to develop and execute a cohesive communications strategy aimed at engaging stakeholders in the Monash Innovation Labs program.
Key Responsibilities:
* Deliver industry-focused communications, including content development, social media strategy, and plans.
* Foster effective relationships and work collaboratively with university staff and industry partners to generate and/or identify communication activities, storylines, and newsworthy angles for inclusion in communication channels.
* Research and write content for a range of communication channels, including eDMs, media releases, videos, social media, brochures, and reports.
* Lead the development of collateral to maximise understanding and impact of industry-focused activities.
* Work closely with the University central media team to pursue story opportunities with external channels.
* Report against agreed communication KPIs, creating reports as required and where applicable offering insights for continuous improvement.
* Support the planning and delivery of industry-focused events.