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Brand marketing manager

Melbourne
frank green
Marketing Manager
Posted: 16 August
Offer description

About Frank Green

At frank green, we're on a mission to create beautifully designed, innovative, and sustainable products that eliminate single-use plastic. But we're not stopping there. We're building a global movement that changes the way people think about consumption, one reusable product at a time.

Our products are now found in millions of homes around the world, and our team is the driving force behind that growth. We're creative, passionate, and always pushing the boundaries of what's possible, from product design to brand storytelling and everything in between.

Right now is an incredibly exciting time to join frank green as we make significant investments in brand building to drive the next stage of our global growth. For this role, that means the opportunity to work on bold, high-impact campaigns, elevate our presence in all markets, and shape how our brand connects with audiences in meaningful, memorable ways. We are taking an already loved brand and turning it into an enduring cultural icon.

Your New Role

As our Brand Marketing Manager, you'll take the lead on bringing our brand to life in new and exciting ways. You'll craft and deliver customer-first brand and marketing campaigns that tell our story, connect with our community and amplify our impact.

Reporting to the Head of Marketing, you'll work closely with creative, digital, product, sales, and agency teams to roll out campaigns that are bold, values-driven, and aligned with our business goals. You won't have direct reports, but you will play a key leadership role within the team guiding, influencing, and inspiring those around you.

Your Day to Day
* Plan, develop and execute 360 brand campaigns across digital, retail and media channels - from large-scale launches to always-on activity
* Champion our brand values in every campaign, ensuring consistency and authenticity
* Oversee the marketing of the loyalty program, driving brand love, engagement and retention
* Support customer insight and brand health tracking, helping to gather and interpret data to inform strategy and measure impact
* Drive trade marketing initiatives to support retail partners and maximise sell-through
* Collaborate with internal teams (Sales, Product, Finance, eComm) to ensure marketing aligns with broader business goals
* Lead media buying and negotiation across paid channels
* Analyse performance of campaigns and provide actionable insights

What You Need
* Proven experience in brand marketing, within a fast-paced, consumer-facing business
* Strong campaign development skills, from concept through to execution and measurement
* Confidence managing multiple projects and competing priorities
* Strategic thinker with commercial acumen
* Strong creative instincts and an eye for design and storytelling
* Data-driven and customer-first mindset, you love turning insights into action
* Excellent communication and stakeholder management skills
* A collaborative and proactive approach to teamwork
* Familiarity with digital and social media platforms, trends, and best practice

The Perks
* Hybrid working environment
* Generous team discount on all frank green products
* Opportunities to grow your career in a fast-moving, purpose-led brand
* Dog-friendly offices
* Birthday leave, take the day off to celebrate you
* Generous parental leave

Our Culture

At frank green, we believe diversity makes us better.

Our team is creative, pragmatic, and driven by the mindset that "anything is possible." We love what we do, the impact it has, and we bring passion, creativity, and energy into every project. We're always growing, learning, adapting, and having a lot of fun along the way.

We're here to do great work, and do it with purpose.

Next Steps

Hit apply to submit your application.

Every application we receive is reviewed by a real person, no bots, no algorithms. We aim to get back to every candidate via phone or email within 5 business days of receiving your application.

We can't wait to meet you.
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